In a month, the Tesla Cybertruck is finally pulling into the real world. As covered previously, the first deliveries are set for November 30, and the excitement among potential customers and shareholders is palpable.
November 30 is exactly one month away, and Tesla is making moves
What’s different this time around? Tesla’s approach to this launch seems far more community-focused compared to its previous high-profile rollouts. The Austin-based automaker is not just relying on its CEO Elon Musk‘s Twitter feed to update its followers. Instead, Tesla has set up a dedicated webpage for the Cybertruck’s delivery event, aimed at the over one million people (as stated by Elon Musk) who’ve made reservations.
But here’s the kicker: Tesla is opening up the delivery event to its shareholders via a lottery system. This isn’t just a savvy marketing gimmick; it’s a nod to the community that has backed Tesla‘s ambitious vision. Shareholders can submit proof of stock ownership for a chance to attend the much-anticipated delivery event in person. A special provision that makes it not just a car launch, but a celebration of the support the company has garnered over the years.
The lottery isn’t just about spectatorship; it’s about shared experience. This is a vehicle that first made headlines because its “Armor Glass” didn’t hold up to a metal ball during a live demonstration. But now, the narrative is different. From the full-width LED light bar that now serves as daylight running lights to the intricacies of its design, the Cybertruck has come a long way, and Tesla wants its most ardent supporters to be part of that evolution.
It’s worth noting that Tesla has previously offered event tickets through referral credits in their app. But this time, the approach feels more egalitarian, opening up the event to anyone with a stock certificate and a dream. The deadline for entering the lottery is November 3, with winners being announced just a few days later on November 6.
Those who are interested, can check out the webpage here.
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