HMD Global is gearing up to launch new smartphones in India early next year. However, it appears that these new models won’t fall under the Nokia branding, but will rather feature HMD Global’s name. So here are all the details.
HMD Global-Branded Phones to Launch in India in 2024
For those unaware, HMD Global is the license holder for Nokia-branded smartphones in the global market. This means that it is behind all the recent Nokia smartphone launches. However, the brand has seen a rather unsteady footing in the market due to inconsistent releases in an oversaturated market. But now, a new report from 91Mobiles hints that the company is working on new models, but these will feature the HMD Global branding.
According to industry sources close to the matter, the brand is planning on launching new smartphones in India by April 2024. These models will reportedly arrive with competitive pricing and availability will be focused on online channels like Amazon, Flipkart, and others. The report adds that HMD Global will focus on selling Nokia phones through offline channels. The company will also sell both HMD Global and Nokia branded devices till 2026.
The sources added that the brand will launch these devices in both the budget and mid range category, but there are plans for flagship models as well. These models will offer more OS updates compared to market rivals and will reportedly run on stock Android OS. Interestingly, this report is also in line with one of our recent reports. Just yesterday, we covered a report regarding the two new HMD Global smartphones being spotted on the IMEI database.
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