While many of us recognize Samsung as the world’s largest smartphone manufacturer, the company is actually involved in various other fields. For instance, Samsung Display produces display technologies and manufactures panels even for its biggest competitor, Apple’s iPhones. Now, according to the recent announcement, the Korean tech giant has reorganized its business structure to prioritize future technologies such as foldable displays, AR/VR panels, and more. Here are the details…
Samsung Display Embrace of Foldable Displays and XR Development
Samsung Display is enhancing its capabilities to meet the growing demand for foldable displays. The company has established a specialized team within its Development Team dedicated to foldable product and panel development. This team will play a key role in creating innovative foldable form factors and technologies, ensuring that Samsung Display continues to lead in the foldable market.
Another rapidly growing field is extended reality (XR) technologies. Devices like Apple’s Vision Pro and Meta’s Oculus are expected to become even more popular in the future. To secure a share of this expanding market, Samsung Display is establishing a new team dedicated to microdisplay development. This team will focus on creating microdisplays that cater to the requirements of these emerging markets.
In addition to these changes, Samsung Display is also making some other organizational changes. The company is reducing the size of its Strategic Marketing Team in the large display business to improve efficiency. The company is also strengthening its research and development capabilities in the display research laboratory.
Actually, Samsung’s effort in this regard is quite critical. The company has been a leader in the smartphone market for a very long time, but has struggled to turn this leadership into profitability. Most of the devices it sells are entry and mid-range models. Therefore, the management is under pressure from shareholders regarding profitability. Future strategies like these are expected to increase the areas where the tech giant makes money while reducing its own costs.
This way, Samsung may achieve the commercial success it desires, even if not immediately, in the near future.
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