Almost everybody gets a lot of mails on a daily basis. In October this year, Google announced that it would introduce a new set of rules to combat spam emails. One of these included easier unsubscription. However, the exact timeline for when these rules would come into effect remained unclear. Now, the search giant has quietly rolled out an unsubscribe button but only for iOS users. 

Gmail lets users easily unsubscribe from unwanted mails on iOS

Google has silently started rolling out an ‘unsubscribe’ button in the Gmail app on iOS. This is a greatly welcome move as it will let users to get rid of unwanted mails such as promotions, newsletters, spam, and in short mails that the user did not sign up for. 

The ’unsubscribe’ button is located next to the sender’s name or just below the subject line to the right side (first spotted by Android Authority). Tapping on it will open a pop-up if the user indeed wants to unsubscribe. Confirming will allow Gmail to send an email from the user’s account to the sender’s ID. This approach requires only a single tap and no scrolling. 

The new unsubscribe button is far more convenient and saves users a lot of time than the current approaches. Users had to go to the bottom of the email content and search for the sender’s unsubscribe button. Another way was to click on the three-dot menu at the top of the message window and then choose ‘unsubscribe’. 

The unsubscribe button on Gmail is only available on iOS at the moment. Although the exact timeline is unclear, we can expect it to arrive on Android devices soon. The new approach is also available on the web version that is next to the sender’s name however, some mails will require the user to go to their website to unsubscribe. 

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