The China-based tech brand TECNO has just announced a strategic partnership with Dolby Laboratories. This collaboration aims to add Dolby Atmos to TECNO’s upcoming POVA 6 series smartphones. In addition to the announcement of this partnership, the brand has also confirmed that the POVA 6 series will be launching at the Mobile World Congress Barcelona in 2024.
For those unaware, Dolby Atmos is an audio technology designed for a more immersive and three-dimensional sound experience. It uses an object-based approach, allowing sounds to move freely in a three-dimensional space, including overhead. Originally developed for cinemas, it is now widely used in home theaters, soundbars, headphones, and other audio systems for a more realistic audio experience.
Jack Guo, General Manager of TECNO, talked about the impact of the partnership. “Our goal is to improve user experience. Adding Dolby Atmos to our phones is a big step in bringing high-quality audio to our global users,” he said.
Javier Foncillas, Vice President of Commercial Partnerships at Dolby Laboratories, also talked about the collaboration. “We’re happy to bring Dolby Atmos to more people through TECNO’s phones. This tech is not just for fancy audio – it makes the sound of all music, games, and videos better,” he explained.
The TECNO POVA 6 Pro 5G, the first model with Dolby Atmos, is set to launch at the Mobile World Congress. This phone is aimed at the youth market, focusing on making the gaming experience better with immersive audio.
After the POVA 6 Series launch, TECNO plans to add Dolby Atmos to future models in the CAMON and PHANTOM Series. This aligns with the company’s commitment to giving users top-notch entertainment and is a big step forward in phone entertainment tech.
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