In a surprising move, Google may be preparing to rename Bard to Gemini. Recent code discoveries suggest the company may be planning to unify all of its AI efforts under the name “Gemini,” its latest AI model.

Tech researcher Bedros Pamboukian discovered flags on the public Bard website, allowing Google to easily replace all instances of “Bard” with “Gemini” throughout the site. 

Notably, all text strings featuring “Bard” have corresponding alternatives with “Gemini,” visible in the code of the Bard website. The only Bard reference left untouched by Google seems to be the logo label in the header.

Even the unreleased paid version of Bard, known as “Bard Advanced,” is found to be internally referred to as “Gemini Advanced.” While seemingly straightforward, the new name could lead to confusion with the existing complexity levels of the underlying Gemini model (“Nano,” “Pro,” and “Ultra”).

The potential rebranding aligns with 9to5Google’s recent discovery that Google was planning to rename its AI-powered Assistant to “Gemini,” previously hinted at as “Assistant with Bard” during the announcement.

Google rename Bard to Gemini
Bard replaced with Gemini

By renaming both Bard and Assistant, Google could streamline its generative AI branding under the comprehensive “Gemini” umbrella. “Gemini” would then cover both consumer-ready products and the underlying technology.

Nevertheless, even if Bard undergoes a rebrand, other generative AI products like “Duet AI” in Workspace may retain their current names. 

Google may be aiming for a clearer distinction between Workspace tools and consumer offerings while maintaining a more unified overall image. Compared to rivals like Siri and Alexa, “Gemini” could provide a more distinctive identity for Google’s AI assistant.

In related news, Google this week introduced Generative AI features to Google Maps that will help users for personalized place discovery.

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