Apple has surpassed Samsung in phone shipment rates for the first time in history, which is a curious change in the company’s iPhone sales. For many years, Samsung was the top phone shipper, mostly because of its long history in the smartphone market and ability to manufacture phones in various series for every budget. Apple on the other hand, continuously employs high-quality materials and doesn’t hold back when it comes to offering the newest processor tech they have even in the budget “iPhone SE” series and the smartphone owners are happy about it.
Apple sells well in the US and India
Apple’s rise was uninterrupted even though global annual phone sales actually fell by 4% over the previous year. For the first time ever, Apple topped the ranking for smartphones sold in a year. Counterpoint’s research director Jeff Fieldhack noted:
“Apple displaced Samsung as the biggest player in shipments for the first time in a full year. While the US made the biggest volume contribution to Apple’s growth, it also received a major boost through double digit growth in emerging markets including India, Caribbean and Latin America (CALA) and Middle East and Africa (MEA). This growth offset any challenges Apple may have faced in China due to the resurgence of Huawei. With an accompanying ASP growth of 2%, it can be seen to be in a revenue super cycle, buoyed by its ecosystem stickiness coupled with the premiumization trend, crossing an annual revenue of $200 billion.”
Apple’s strong market share in phone sales comes mainly from the US and India but Apple’s position in China is still not in a good state. With Huawei’s great comeback in China, Apple seems like to be defeated by other Chinese OEMs.
The reason behind Apple’s surge could be the increasing desire of users to acquire a more premium device over time, actually statistics confirm this. There are declines in both the shipments and sales rates of Samsung’s low-end devices. Apple’s annual revenue reached $203 billion in 2023, setting a new record.
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