A significant change is coming to Samsung smart TVs. Starting March 1, 2024, Google Assistant will no longer be available on any Samsung TV model, including those that previously came with it.

This development follows the quiet elimination of Google Assistant from Samsung’s 2023 TV lineup. The Samsung support page now confirms the discontinuation of this feature across all Samsung smart TVs, including:

  • 2022 models
  • 2021 models
  • 2020 8K and 4K QLED TVs
  • 2020 Crystal UHD TVs
  • 2020 Lifestyle TVs (Frame, Serif, Terrace, and Sero)

Samsung started integrating Google Assistant into its TVs in 2020, but in a mere four years of time, the feature is now being removed from all supported models.

Samsung says the removal is due to “a change in Google’s policy,” although the specific details remain unclear. 

The support page notes, “Important: Due to a change in Google’s policy, Google Assistant will no longer be available on Samsung TVs beginning March 1st, 2024. Check out other options for voice assistants on Samsung TVs.”

Google recently made changes to Assistant by removing 17 features, though any connection to this development is unknown.

With the departure of Google Assistant, Samsung TV owners will now have to switch to other pre-installed voice assistants that is, Samsung’s Bixby and Amazon’s Alexa. 

But for those who are accustomed to Google Assistant, we guess you now have no option other than switching to a different TV brand altogether. This could be a viable option if you’re considering purchasing a new TV, but surely isn’t the most practical.

Currently, almost all smart TV brands, excluding Samsung, such as LG, Sony, TCL, and Hisense, continue to offer Google Assistant support in their TVs.

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