Generative AI has progressed rapidly in the last two years. We’re now seeing it being integrated in consumer tech gadgets like smartphones and laptops. Major companies like Google, Microsoft, and Samsung are already riding this wave. This has put Apple far behind in the race. The Cupertino-based tech giant is already working on its AI plans. However, it has now taken a twist if the latest development is anything to go by. 

Surprise! Google’s Gemini could power iPhone’s AI features

Bloomberg reports that Apple is in active negotiations with Google to bake its Gemini AI engines into iPhones. Additionally, the company has also held talks with OpenAI’s ChatGPT. The latest development signals that Apple’s own AI model development is not up to mark and can’t compete with others. The company’s employees have been testing an in-house chatbot called Apple GPT and there is also a large language model codenamed Ajax. Gurman states that “Apple’s AI technology remains inferior to tools from Google and other rivals”. 

Tim Cook had previously revealed at an earnings call that the company has a big opportunity in the GenAI space. However, with the company lagging behind, a partnership with another company to license their AI model on the iPhone seems more practical. The Cupertino-based tech giant recently acquired DarwinAI. 

As for Google, a partnership with Apple for Gemini AI would be a game-changer considering the controversies in recent months. Although the branding and implementation of the AI model in Apple’s devices remain unclear, we can expect features like image generation, writing essays, and other tasks that can be performed through an external provider or cloud. A deal with Apple would also expand Gemini AI’s reach since iPhones have over two billion user base in the market. 

If a deal between Apple and Google indeed materializes, it could shake up the AI industry. Bloomberg says that the partnership won’t be announced anytime before the annual WWDC in June.  

Related:

RELATED ARTICLESMORE FROM AUTHOR