Sony is undoubtedly the most successful console manufacturer of all time. The company, which made its mark on the eighth generation with the PS4, continues to break sales records with the PS5 while also working on the PlayStation 5 Pro. However, it wouldn’t be accurate to say that every move of the Japanese gaming giant is successful.
For example, despite continuing for two generations, it has yet to achieve the desired success in the VR headset market. In fact, this situation is on the verge of becoming a major crisis, with Sony hitting pause on PS VR2 production as unsold inventory piles up. Here are the details…
Sony Temporarily Halts PS VR2 Production
Although virtual reality has been in the spotlight lately with the Apple Vision Pro, it’s not a new technology for Sony. The company released its first headset as a PS4 accessory back in 2016. While sales weren’t groundbreaking, it showed promise, prompting PlayStation to continue development. This culminated in the February release of the PS VR2, priced at $549.99.
Despite its high price, the headset enjoyed significant initial sales, selling 600 thousand units in the first six weeks. However, this momentum has since slowed. Recent sales figures have prompted Sony to make a significant decision: a temporary halt in PlayStation VR2 production. This doesn’t necessarily spell doom for the headset.
Once current stock is sold, Sony will likely shift to a more measured production approach. However, given these developments, expecting a surge of high-budget, VR-specific games from Sony or other developers seems less likely. On a brighter note, Sony might consider a strategic price cut to clear out inventory.
A price drop to, say, $349.99 from $549.99 could significantly boost the product’s appeal, potentially reigniting interest from both Sony and developers for those AAA VR titles. It’s important to remember that, besides the confirmed production pause, the rest remains speculation. As always, official statements from Sony hold the most weight.
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