Earlier today in a surprising move, Yu Chengdong (Richard Yu), the CEO of the Consumer BG at Huawei Technologies announced that the company is replacing its long-running P series of smartphones with a new series called Pura. The first phone in the new series will be the Pura 70. Huawei says they have been planning this renaming for at least five years, having applied for trademarks for “Pura” and “HUAWEI Pura” in 2019.

Huawei Pura 70 Series
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1. Farewell P series, Hello Huawei Pura

The P series was first launched in 2012 with the P1 and has a history of 12 years. Aesthetics and imaging have always been major features of the P series. According to the company, the Pura series will continue to focus in terms of imaging and aesthetics.

There has been intense discussion among netizens about how to pronounce “Pura.” According to reports, “Pura” means pure or beautiful in Spanish, pronounced as “piu rua.” Some netizens have directly given the new series a minimalist name, “beautiful,” which matches both the pronunciation and the meaning of “Pura”.

2. Pura 70 Lineup (Expected)

While details from Huawei themselves remain scarce, reliable leaks suggest the first iteration of the Pura series will have four smartphones:

  • Huawei Pura 70
  • Huawei Pura 70 Pro
  • Huawei Pura 70 Pro+
  • Huawei Pura 70 Ultra

The Ultra version is speculated to be the successor to the P series’ Art Edition, boasting the same configuration as the Pro+ model but with an enhanced design. The Pro and Pro+ models are expected to have key differences in battery life and camera capabilities.

3. Early Speculations on Memory, Colors, and Design

Tipster Digital Chat Station has shed some light on the potential configurations and color options for the upcoming Pura smartphones. Here’s a breakdown of what we know so far:

Pura 70: 12GB RAM + 512GB storage, available in Ice Crystal Blue, Feather Black, Snowy White, and Sakura Rose Red.

Pura 70 Pro: 12GB RAM with either 512GB or 1TB storage, offered in Snowy White, Roland Purple, and Feather Black.

Pura 70 Pro+: 16GB RAM with either 512GB or 1TB storage, with color options including Light Woven Silver, String White, and Phantom Black. The leaks also mention a special “Deluxe Edition” but with no specifics on its design or features.

Pura 70 Ultra: 16GB RAM with 1TB storage, available in Ceramic White and Ceramic Black finishes.

Based on Huawei’s official announcement video, the Pura 70 series is likely to feature a distinct triangular camera island on the rear, housing a triple-camera setup with a “one large, two small” camera configuration alongside an LED flash.

4. The Pura 70 Series Nears Launch

With offline stores reportedly completing distribution of the Pura 70 series, the official launch seems imminent. Speculations suggest a release no later than the end of April. Huawei has not provided an official confirmation of the launch date yet.

Rumors suggest the Pura 70 series might be part of the “Pioneer Program,” similar to the Huawei Mate 60 series. This program allows early adopters to reserve their preferred models before the official launch.

Considering Huawei’s usual launch time slots of 10:08 AM, 12:08 PM, and 6:08 PM, users can stay tuned to the Huawei Mall during these times for potential purchase options.

5. What to Expect from the Pura 70 Series

While concrete details are yet to be revealed by Huawei, here’s a compilation of the rumors and expectations surrounding the Pura 70 series:

Powerful Performance: The Pura 70 series is expected to be powered by Huawei’s self-developed Kirin 9000 series chip, ensuring top-notch performance.

5G Connectivity: The series is likely to support 5G networks along with satellite communication technology.

High-Density Battery and Wireless Charging: Long battery life and convenient wireless charging capabilities are anticipated.

Advanced Camera System: The triangular camera island hints at a promising camera system, possibly featuring a 50MP ultra-large main camera, a periscope telephoto lens, and potentially even satellite communication technology.

6. A New Chapter for Huawei

With a new name signifying purity and beauty, Huawei is setting the stage for a renewed focus on design and cutting-edge technology. While details remain under wraps, the leaks and rumors paint a picture of a powerful and innovative smartphone series.

With the official launch expected soon, the wait to see what the Pura 70 series truly offers won’t be much longer.

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