Huawei’s iconic P series is bidding farewell after a 12-year journey, culminating with the P60 as its final instalment. Now, a new era begins with the introduction of the Huawei Pura series, signifying purity and beauty in Spanish, pronounced “piu rua.”

Huawei Pura series introduced

Huawei Pura series
Huawei Pura series

The transition to the Huawei Pura marks a significant milestone, reflecting the brand’s commitment to timeless elegance and innovation. Netizens are buzzing about the pronunciation of “Pura,” which mirrors its minimalist translation: beautiful.

The Huawei Pura series showcases compelling brand positioning, inspiring users to pursue their passions with determination. With a focus on aesthetic design, unrivalled imaging capabilities, and original style, the Pura series promises to redefine beauty and innovation in the smartphone landscape.

Looking ahead, speculation mounts on how Huawei will name its future releases, with the logical progression suggesting the Pura 70 or Pura 70 series. Hopefully, the upcoming teasers from Huawei will unveil their plans in due time.

As per a Weibo post by tipster Digital Chat Station, the Pura 70 lineup will include multiple devices, such as the Huawei Pura 70, Pura 70 Pro, Pura 70 Pro+, and Pura 70 Ultra. The Ultra version will be the successor to the Art Edition and is likely to have the same configuration as the Pro+ model. However, it will have a better design. The Pro and Pro+ are mainly going to differ in departments like battery life and photography.

Meanwhile, Huawei offline stores hint at the P70 series’ involvement in the “Pioneer Plan,” despite awaiting official confirmation. Blind ordering events are said to have started in China, offering enthusiasts a chance to reserve their preferred models hassle-free.

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