Samsung has thrown a curveball in the OLED TV game with the S85D series. Targeting LG’s stronghold on entry-level models, the 55-inch, 65-inch, and 77-inch S85Ds start at $1,699.99. Here’s a surprising twist, these sets likely use LG Display panels, indicating towards a possible shift in the competitive landscape.
Interestingly, the Samsung TVs likely use LG display panels
Samsung remains tight-lipped about the panels but emphasizes its NQ4 AI Gen2 processor for a top-notch viewing experience. This downplays the potential lack of Dolby Vision, a feature present on LG’s OLEDs. However, Samsung counters with a unique advantage: a native Xbox cloud gaming app on their Tizen OS, something LG currently lacks.
Gamers will also appreciate the standard-setting 120Hz refresh rate across all four HDMI ports. Interestingly, Samsung avoids mentioning quantum dots with the S85D. Instead, they highlight “Pantone-validated colors” and “pure blacks and bright whites,” suggesting the use of more affordable WOLED panels to hit their price targets.
The S85D series seems to be a strategic move for Samsung. It offers a budget-conscious entry point for OLED TV buyers, while fostering an unexpected collaboration within the industry. Considering Samsung prides itself on its LED panels, this crossover to LG may be suggestive of new things to come in the future.
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