Apple and Samsung continue their dominance in the global smartphone market, grabbing all ten spots in the top-selling phones list for Q1 2024, according to Counterpoint Research. This trend reflects a growing consumer preference for high-end devices, with seven out of the top ten models priced at $600 or above.

All four iPhone 15 models made the top ten list

Apple takes the crown with the iPhone 15 Pro Max as the absolute best-seller. This marks the first time a Pro Max variant leads the pack outside of peak holiday seasons, solidifying the appeal of Apple’s premium offerings. All four iPhone 15 models made the top ten, with the entire series firmly holding the top three positions. The popularity of the iPhone Pro line is undeniable, contributing to half of Apple’s Q1 2024 sales – a significant jump from 24% in the same quarter of 2020. Pro iPhones have become the driving force behind Apple’s revenue, now accounting for over 60%.

Samsung secures two spots in the top ten with the Galaxy S24 series. The Ultra variant takes fifth place, while the standard model sits at ninth. The series’ strong performance is attributed to advancements in Galaxy AI, offering users a new level of AI-powered experiences on their devices.

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