While Apple may have opted out of the electric vehicle (EV) race, China’s tech scene continues to see a growing trend of smartphone giants entering the automotive market.
Following Huawei‘s integration of its services into cars like the HIMA model and Xiaomi’s recent foray into car production, Meizu, now under the wing of Geely, is set to unveil its first car later this year.
The announcement came from Meizu COO Liao Qinghong at the ChinaJoy 2024 exhibition. Qinghong emphasized that the car would have a different functional performance from that of traditional car manufacturers.
The upcoming Meizu DreamCar MX will be manufactured by Geely and will reportedly be based on the SEA (Sustainable Experience Architecture) platform. Early images show a sedan design similar in size to the Lynk & Co Z10.
One of Meizu’s key differentiators is a strong focus on user involvement. In January, the company launched the DreamCar MX community – an interactive platform allowing fans to participate in design discussions and personalization options. This includes co-creating color schemes, Flyme Auto themes, and potentially influencing other aspects of the car.
However, the success of Meizu’s automotive venture is uncertain. Both Meizu and Xiaomi lack established experience in car manufacturing compared to traditional automakers.
The Chinese EV market is highly competitive, with established players like BYD and Tesla holding significant market shares. Meizu’s success will depend on how well it can differentiate the DreamCar MX through its user-centric approach and leverage Geely’s production capabilities.
Only time will tell if Meizu can carve out a niche in the crowded EV landscape. As the launch date approaches, we can expect to see more information about the Meizu DreamCar MX.
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