Apple has been a market leader in the smartwatch segment for a while now. But the Cupertino based giant has finally been dethroned. In a surprising turn, Huawei has managed to surpass Apple to become the world’s biggest smartwatch manufacturer. So here’s everything we know so far.
Huawei overtakes Apple as the world’s top smartwatch maker
Despite being a seasoned leader in the wearable segment with its premium Apple Watch lineup, Apple lost the lead to Huawei. According to a report from IDC, the Chinese brand managed to surpass Apple from Q1 to Q3 in 2024. Huawei managed to secure a market share of 16.9 percent in these 9 months. It managed to ship 23.6 million smartwatch units, beating out Apple’s 22.5 million shipments. The latter also accounted for 16.2 percent market share in the smartwatch market.
The Chinese smartwatch market saw a notable year on year growth of 23.3 percent, while other major markets like India and US saw a decline during the same period. In the three quarters, Huawei recorded an impressive 44.3 percent year on year growth thanks to some popular smartwatch models like the Watch GT5, the Watch GT5 Pro, and the Watch D2. Meanwhile, Apple saw a 12.8 percent decline year on year during this same period.
Xiaomi took the third spot, while Samsung and BBK ranked fourth and fifth respectively. This news arrived right after we covered another report regarding the Chinese smartphone market. While Apple was overtaken here, it successfully beat Huawei in its home market for smartphones. It dominated the Q3 2024 sales with the only domestic rival being Huawei.
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