Have you noticed that Samsung isn’t the best in mobile photography anymore? Galaxy S25 Ultra packs almost the same camera setup as its predecessor, which came with a very similar setup to the S23 Ultra.
Samsung is selling its 200MP ISOCELL HP9 to its competitor, but not using it in their own Ultra flagship. The result is also predictable—superior zoom shots with the vivo X200 Pro. The Find X8 Pro offers even better output with a 6x 50MP periscope telephoto. And the superiority isn’t actually limited to long-range zoom.
But why is that? Well, according to tipster Ice Universe, Samsung’s decision has to do with a lack of competition. While devices like the vivo X200 Pro or the Find X8 Pro surpass the latest Galaxy flagship in multiple aspects, they reportedly don’t have the market share to become a threat to Samsung. Instead, they serve as “muscle-showing products” and increase brand visibility.
16.82 million units of the Galaxy S24 Ultra have been sold, which is reportedly higher than the sales feature of all other “Ultra” models combined. The numbers are reportedly not convincing enough for Samsung to upgrade the camera system.
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Design could also be a reason
All other “Ultra” phones come with a chunky camera island. That level of protrusion added to the individual camera islands of the S Ultra phones won’t look or feel good for sure. Samsung has already introduced a new lens tech dubbed “ALOP”, which can reduce the protrusion of the camera modules.
The Galaxy S25 Edge only has two lenses on the back and is expected to lack a telephoto. We will need to see when Samsung feels the need to compete with the brands from China.
While the Ultra phones from China indeed have very little market share, brands like Vivo are now more popular than ever in budget-conscious markets like India, where more and more mid-range buyers are preferring models from Chinese brands over Samsung.
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