China’s tablet market experienced a resurgence in 2024, with shipments reaching 29.85 million units, a 4.3% year-on-year increase, according to IDC. While Q4 2024 saw a slight dip due to inventory pressures, the overall market demonstrated positive growth, setting the stage for continued expansion in 2025.
China’s Tablet Market Shows Positive Trend
Huawei solidified its dominance, claiming the top spot in both quarterly and annual market share. Despite a Q4 slowdown in consumer shipments, strategic product launches, like the MatePad 11.5 2024 in the competitive 1,500-yuan ($205) segment and the high-end MatePad Pro 13.2, bolstered its position. Huawei also maintained its lead in the commercial sector, overcoming previous supply constraints.
Apple, while holding second place, faced continued shipment declines in Q4, although the rate of decline slowed. The updated iPad Mini and the steadily performing iPad Air were key drivers, while the high price point of the iPad Pro impacted sales.
Xiaomi emerged as a strong contender, securing third place with a remarkable 41% year-on-year surge in Q4 shipments. The launch of the Xiaomi Pad 7 and 7 Pro, coupled with active participation in subsidy programs, fueled this growth.
Honor and Lenovo shared the fourth position in Q4. Honor’s robust growth stemmed from a series of new product launches across various price points, while Lenovo benefited from product refreshes and promotional discounts, particularly in the compact flagship and AI-enhanced segments.
IDC anticipates continued market growth in 2025, driven by product innovation, expanded use cases, and government subsidies. However, they caution about potential market fluctuations due to the subsidy program, urging industry players to adopt flexible strategies. The market is poised for further evolution, with domestic brands gaining momentum and competition intensifying.
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