A new entry is set to shake up India’s home entertainment market. Circuit House Technologies, backed by industry veterans from Xiaomi and Flipkart, has introduced Lumio, a smart TV brand focused on delivering a premium viewing experience. The brand aims to address the gaps in the rapidly evolving smart TV segment with innovative features and strong industry partnerships.
A new approach to smart TVs
India’s smart TV market, valued at $5 billion, is witnessing a shift towards premiumization, with larger screens and advanced display technologies becoming mainstream. According to Lumio, despite over 100 brands in the space, many consumers still rely on generic searches, indicating a lack of strong brand loyalty. Lumio plans to capitalize on this gap by offering a fresh perspective on smart TVs, catering to evolving consumer expectations.
The team behind Lumio comprises professionals with extensive experience at leading brands like Lenovo, Philips, Tivo, LG, and Samsung. It aims is to eliminate common user frustrations by developing smart TVs designed for seamless experiences.
Lumio is collaborating with Google TV to provide access to over 400,000 movies and shows across 10,000+ apps. Dixon Technologies, India’s leading electronics manufacturer, will ensure high-quality production, while Amazon India will handle distribution, ensuring nationwide availability.
Lumio’s first TV range to launch in March
The brand will officially unveil its smart TV lineup in March 2025, promising features tailored to Indian consumers’ real needs. This launch marks a significant step in proving that Indian brands can lead in home entertainment innovation.
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