According to leaks and rumors, Samsung’s highly anticipated Galaxy S25 Edge will launch in April, so we are pretty close. But don’t expect a flashy Unpacked event to mark its debut. Industry insiders suggest the company may opt for a low-key announcement via press release, much like what it did with the Galaxy Z Fold SE.
A flashy launch event will be substituted by a press release, claims tipster
The speculation follows Samsung’s unusually secretive handling of the device. Despite showcasing the S25 Edge at both its January Unpacked event and MWC 2025, the company prohibited hands-on access—even for press—while remaining tight-lipped about key details like its rumored ceramic body. The phone has already appeared in multiple certification platforms, including BIS and FCC, which hints at an imminent launch. But this controlled reveal strategy hints at a launch without the typical fanfare.
If the claim is true, the decision to forgo a dedicated event may reflect Samsung’s confidence in the S25 Edge as a complementary model to its flagship S25 series rather than a standalone product. By leveraging existing hype from earlier showcases and proceeding with a quiet rollout, the company could streamline marketing efforts while maintaining an air of exclusivity around the device.
Also, the S25 Edge may serve more as a testing ground for the new form factor rather than a device designed to attract new users to the Galaxy ecosystem. This thesis becomes clearer when you look at the Galaxy Z Fold 7 rumors. The upcoming foldable is reportedly based on the design and hinge mechanism of the Galaxy Z Fold Special Edition, which is not only slimmer but also launched quietly and remained exclusive to the home country.
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