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Galaxy S25 Edge was previously expected to launch on May 13. According to a recent leak from reliable tipster Ice Universe, the phone will be released towards the end of the month, and the initial availability will be limited to only two countries: China and South Korea. According to a previous leak, there won’t even be a separate launch event, at least for the initial release in the two countries.

Galaxy-S25-Edge

Observing the market response?

A possible reason behind this limited launch could be to test the waters and observe the market response as this flagship is quire different and does not include the kind of specification you’d expect from one.

For those unfamiliar, it does not include a telephoto—only main and ultrawide—and the battery is also expected to be smaller, and it’s reportedly based on the traditional Li-ion battery tech (not the high-density Si/C battery tech). There’s not much attention-grabbing element other than the ~5.8mm thickness and possibly a titanium middle frame. There have been reports of a ceramic back panel, but details about the specific material used or its benefits remain scarce.

According to a comment on the post, Samsung is expecting significant sales volume from China, which could be a reason to include it for the initial release alongside the home country, South Korea. The company actually followed a similar strategy last year with the Galaxy Z Fold SE. While the foldable never made its way to the global market, the S25 Edge is expected to do so. In fact, European pricing for the S25 Edge has already been revealed, thanks to Italian online store Zanetti. The 256GB and 512GB models were listed with price tags of €1,362 and €1,488, respectively.

This phone is positioned between the S25+ and the S25 Ultra, and it’s also expected to benefit from all the AI features the other S25 models have. Samsung has rolled out the Gemini Live-based real-time visual AI feature, which will also likely be a part of the S25 Edge.

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