Samsung’s Galaxy S25 Edge was promoted via an Instagram ad that subtly mocked the heavier iPhone 16 Pro. Showcasing the Edge’s featherlight 163g design, Samsung’s playful jab hints at a thinness race, with Apple’s rumored iPhone 17 Air looming.
Samsung is no stranger to poking fun at Apple, from its “On the Fence” foldable ads to jabs at missing chargers. The latest Galaxy S25 Edge ad, posted on Instagram (@samsungmobile), pits the 5.8mm-thin Edge against an unnamed “Other Phone”—clearly an iPhone 16 Pro. In the video, both phones dangle from helium balloons; as balloons pop, the 163g S25 Edge floats while the 199g iPhone 16 Pro crashes, highlighting the Edge’s size-to-weight edge over the iPhone 16 Pro’s. Despite both using titanium frames, the S25 Edge’s 36g lighter build and slim profile—only 1g heavier than the 6.2-inch S25—set it apart.
Launched with a Snapdragon 8 Elite and 200MP camera for $1,099, Samsung claims the Edge will “accelerate innovation” toward thinner phones. Galaxy fans note its IP68 rating and Gorilla Armor 2, though some, like @TheGalox_, question its 3,900mAh battery versus the iPhone’s 4,000mAh.
Apple’s response may come with the iPhone 17 Air, rumored for a sub-6mm profile in September 2025. With iOS 19’s AI-powered battery optimizations and the new A19 chip, it could challenge the Edge’s crown for slimness and battery life.
Samsung’s ad, while fun, risks a comeback if Apple’s Air lands lighter. For now, the S25 Edge’s May 23 Korea/China and May 30 global rollout aims to set a slimness standard. Will Samsung’s jab spark a thin-phone revolution among other Android OEMs, or will Apple flip the script? The rivalry is heating up.
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