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The upcoming Pixel 10 has already been subject to many leaks in classic Google fashion. Specs, pricing, renders, you name it, it’s probably out there. But if that wasn’t enough, the device has now made a real-world appearance in possibly the most bizarre way yet.

A user on X stumbled upon a full-blown Pixel 10 commercial shoot while out for a walk in Vancouver. It’s a little hard to believe, but the user shared pictures of the shoot with a Pixel phone clearly in sight. The big giveaway, though, is the storyboard clearly mentioning Pixel 10.

Pixel 10 leaks from commercial ad shot

From what we can see, the Pixel 10 keeps the same camera bar design as the Pixel 9—something early renders had already hinted at. Judging by the visible hardware, this might be the Pixel 10 Pro or even the Ultra, especially given the presence of what looks like a camera visor housing a temperature sensor.

Google Pixel 10 ad shoot leak

It’s not just the design that appears unchanged. The Pixel 10 Pro and Ultra are rumored to stick with the same camera hardware as last year’s models. Instead of new sensors, Google is expected to lean on the upcoming Tensor G5 chip and its upgraded image signal processor to deliver improvements via software and algorithmic tweaks.

The base Pixel 10, though, might finally get in on the telephoto game. According to reports, it’ll feature an 11MP Samsung 3J1 sensor for optical zoom. It’s the same sensor Google used in the Pixel Fold and Pixel 9 Pro. 

However, not all the camera news is great. Word is that Google might swap its current 1/1.31-inch GN1 sensor for a smaller 1/1.95-inch Samsung GN8 on the Pixel 10. 

The ultrawide camera also reportedly takes a step down, from a 1/2.55-inch Sony IMX858 to a more compact 1/3.1-inch Sony IMX712. If that sounds familiar, it’s because those are the exact sensors used in the Pixel 9a. And yes, that’s bit of a letdown.

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