Samsung’s Galaxy S25 Ultra is a global best-seller that has left its rivals in the dust. Despite missing out on some bleeding-edge specs seen in Chinese flagships, the S25 Ultra’s sales numbers tell a clear story: Samsung’s brand power still reigns supreme in the premium market.
By May 2025, Samsung had shipped 8.39 million units of the Galaxy S25 Ultra worldwide — a figure that dwarfs the combined sales of the Oppo Find X8 Ultra (210,000 units), Vivo X200 Ultra (219,000 units), and Xiaomi 15 Ultra (586,000 units), according to @UniverseIce on X. That puts Samsung’s Ultra at over eight times the combined sales of its closest Chinese rivals, underscoring the South Korean giant’s grip on the high-end segment globally..
At over $1,200, the S25 Ultra skips headline features like 1-inch camera sensors, 6,000mAh+ battery capacity, and even the high-density silicon-carbon battery tech that has become standard among Chinese flagships in 2025.
So why is it selling this well? Availability plays a huge role. Chinese flagships like the Find X8 Ultra, Vivo X200 Ultra are exclusive to China while the Xiaomi 15 Ultra is only available in select markets in Europe outside its home country. Importing them to places like the US or Canada usually means network issues, higher prices, and little to no warranty — making them a tough sell.
Samsung, on the other hand, leverages decades of global marketing, strong carrier partnerships, and reliable after-sales support. Add exclusive features like the S Pen and Circle to Search — reportedly used by over half of S25 Ultra owners — and it’s easy to see why the Samsung’s Ultra continues to dominate.
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