India’s smartphone market saw a surge in Q2 2025, reaching new heights in both value and demand—particularly in the premium and ultra-premium segments. According to Counterpoint Research, the market’s wholesale value jumped 18% year-over-year, setting a new record for any second quarter.
The growth was fueled by strong momentum in high-end devices. The iPhone 16 emerged as the most-shipped smartphone in the country during the quarter, helping Apple post its best Q2 performance yet. Samsung followed closely, claiming a 23% share of the total market value thanks to solid demand for its Galaxy A and S25 series.
While Apple led the premium space, Vivo dominated unit shipments overall, thanks to popular models in the budget-friendly ₹10,000–₹15,000 segment. Oppo secured third place with strong sales from its A and K series.
Other brands saw impressive gains. OnePlus posted 75% year-on-year growth in the ultra-premium category, driven by the OnePlus 13 and 13R, while the more compact OnePlus 13s (review) is reportedly gaining traction. Realme’s GT 7 lineup also found favor, particularly the Aston Martin F1-inspired Dream Edition.
Motorola enjoyed an 86% boost in shipments, thanks to its expanding retail presence and demand for its G and Edge series. Lava made a strong comeback in the sub-₹10,000 category, with a 156% surge supported by clean software and better after-sales service.
Nothing, another standout brand, posted its sixth consecutive quarter of triple-digit growth—rising 146%—largely due to strong demand for the CMF Phone 2 Pro.
With premium devices gaining ground and mid-range options still thriving, India’s smartphone market is showing both depth and diversity. The question now: will this premium momentum continue into the second half of 2025?
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