In a surprising turn of events, Apple’s official Support account on China’s Weibo platform accidentally shared a promotional video for a foldable phone from its biggest rival — the Galaxy Z Flip7. This event quickly drew attention from both fans and rivals.
The post, which briefly appeared on Apple’s verified account, featured a sleek trailer showcasing Samsung’s next-generation clamshell-style foldable phone. While the video was deleted shortly after, screenshots and screen recordings had already spread across social media, sparking confusion and plenty of jokes online.
A costly mix-up or something else?
One working theory is that the mistake may have come from an external agency that handles marketing content for both brands. The theory is simple: someone uploaded the wrong file, and it went live before anyone double-checked. With both Apple and Samsung having major presences in China, shared vendor relationships aren’t uncommon — but errors like this rarely make it to the public eye.
Interestingly, there’s another possible explanation. According to MacRumors, the issue might not have originated from Apple’s side or any marketing agency at all. Instead, a bug in Weibo’s platform could have caused the video to display in that unusual place, showing content from another account rather than what Apple intended to post.
So far, neither Apple nor Weibo has commented on the incident, leaving the cause up for debate. But regardless of how it happened, the mistake has stirred conversation about how digital assets are managed across platforms — and just how easy it is for even the big tech giants to slip up.
Foldable rivalry heating up
The timing of the post couldn’t be more interesting. Samsung just surprised everyone with its 7th generation foldables. Meanwhile, speculations suggest Apple’s first-generation “iPhone Fold” will launch with the iPhone 18 lineup in September 2026.
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