Apple seems to be looking beyond iPhones and Vision Pro headsets, with a new report pointing to ambitious work in robotics. According to Bloomberg, the company has several projects in development, including a home robot that could blend Apple’s AI with a more “alive” Siri personality.
What Apple is building
One of the more advanced concepts is described as an iPad-like screen attached to a robotic arm. This device, overseen by Apple executive Kevin Lynch, would combine Apple’s hardware and software design strengths with an upgraded Siri that can hold conversations “more naturally”.
The screen can turn to follow the user during FaceTime calls — a feature already seen in concept laptops — and can also chime in with context-aware suggestions, such as recommending nearby restaurants if dinner plans are mentioned. Apple is also testing a friendly on-screen face, similar to the classic macOS Finder smiley, to make the device feel more approachable.
Beyond that, Apple is said to be exploring other forms of robotics, including a wheeled assistant (similar to Amazon’s Astro) and even a humanoid model. On the industrial side, a large robotic arm codenamed T1333 is reportedly in the works as well.
Challenges and timing
Not all of these projects may reach consumers — Apple’s long-running car project is proof that big bets can fizzle out. Still, the robotic arm with a display seems to be the closest to market, with a potential launch window around 2027.
If successful, Apple could redefine what a smart assistant looks like. Instead of a static speaker, the company envisions something more interactive, blending conversational AI with robotics. A consumer version could arrive alongside future iPhone launches, possibly as soon as 2026.
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