Apple’s 2025 fall showcase, titled “Awe-Dropping”, is set for September 9 at the Steve Jobs Theater. The hype behind this event is growing as the company is expected to make a series of major announcements. This includes the iPhone 17 lineup, the launch of iOS 26, next-gen AirPods Pro 3, and much more. So here’s everything we know so far.
1. Apple iPhone 17 Series
The highlight of this upcoming event is undoubtedly the latest iPhones. Apple is expected to release four models in the iPhone 17 lineup, bringing various upgrades to the base variants, while also adding a new entry in the annual flagship. Replacing the iPhone 16 Plus, we have the iPhone 17 Air that has an ultra slim and lightweight design. The standard option is still here, but it finally gets an upgraded 120Hz refresh rate display.
Meanwhile, the iPhone 17 Pros are being redesigned with a longer camera module, which might house a new 8x telephoto lens. This sensor is reportedly getting bumped to a 48MP sensor. Leaked renders have also revealed new color options, like a bright orange model. Apple could be going back to the aluminum frame, keeping titanium exclusive to the razor thin iPhone 17 Air.
2. iOS 26 & AI-Powered Siri
The Cupertino based giant first unveiled iOS 26 with the Liquid Glass UI back in WWDC. Now, the latest iPhones will likely roll out with the latest software. It is expected to get enhanced AI tools across devices and deeper integration of Apple Intelligence. Another big upgrade is to Siri, which could be powered by AI.
3. AirPods Pro 3
AirPods Pro 3 may debut with major new features that include improved ANC, better audio quality, and longer battery life. Although, a notable new feature might be the heart rate monitoring through new built-in sensors.
4. New Apple Watches
The latest line of Apple Watches is expected to be announced during this event as well. Rumors have hinted at the Apple Watch Series 11 arriving alongside the Apple Watch Ultra 3 and Apple Watch SE 3. The Watch 11 series are expected to get the new S11 chip and enhanced health tracking features like Sleep Score, while the Watch Ultra 3 might also get a wide angle OLED panel with a faster refresh rate. Meanwhile, the more affordable Watch SE 3 model may get a plastic body as an entry level option.
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