Apple’s “Awe Dropping” event is set for September 9, 2025, marking one of the most eagerly awaited launches of the year. During this event, the company will unveil the new iPhone 17 series, which might include a new Air model, along with new Apple Watches, upgraded AirPods, and more.
1. Event Details: How to Watch
Apple fans worldwide are invited to watch the company’s highly anticipated new product drop. The event is titled “Awe Dropping” and is set on Tuesday, 9th September 2025 at 1PM ET/ 10AM PT or 10:30PM IST. Apple’s keynote will be hosted at Apple Park’s Steve Jobs Theater at the brand’s headquarters in Cupertino, California. It will also be livestreamed globally from the brand’s official website, YouTube, and even the Apple TV app.
2. Apple iPhone 17 Series
The big highlight of this event is the brand’s latest flagship iPhones. Just like before, the iPhone 17 series will consist of four models, which include:
- iPhone 17: The compact flagship that finally gets a 120Hz OLED display, new color options, and rumors of an improved camera, and the latest A17 chip.
- iPhone 17 Air – Replacing the Plus model, this ultra-thin 5.5 mm device features a taller 6.6-inch display, super slim 5.5mm body, a titanium frame, and a single main camera on the rear.
- iPhone 17 Pro & Pro Max – Titanium frames give way to lighter aluminum, with ProMotion OLED, 48MP telephoto cameras, and upgraded A19 and A19 Pro chips. The Pro Max is expected to include a larger battery.
3. New Apple Watches
During the event, the company is expected to refresh its smartwatch lineup with the new Apple Watch Series 11, Apple Watch Ultra 3, and Apple Watch SE 3. The Watch Series 11 is the standard models, while the Ultra 3 is the flagship wearable. The Watch SE 3 is built as a more affordable option in the lineup.
4. AirPods Pro 3
Apple might finally be releasing a new AirPods Pro, which would be the third gen model. These hearables are expected to offer improved audio, better ANC, and rumors of new health related sensors for heart rate tracking.
5. iOS 26 & Expanded Apple Intelligence
Software will be front and center. Apple’s Liquid Glass design will unify the UI across iOS, macOS, and watchOS. Expect powerful AI features in the Apple ecosystem, including Siri enhancements. The event of the upcoming theme will also include interactive elements, which may showcase the brand’s push into AR features and new technologies.
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