Samsung seems to be walking back its decision to phase out the “Plus” variant in its flagship lineup. According to Korean outlet The Elec, the company has restarted development of a phone codenamed “M Plus,” which is reportedly the Galaxy S26+.
Earlier this year, Samsung laid out three projects for the Galaxy S26 family: “M1” (the S26 or S26 Pro), “M2” (the S26 Edge), and “M3” (the S26 Ultra). The idea was to replace the Plus model with a new “Edge” version, betting that a slightly different design could keep the mid-tier option between the base and Ultra models relevant.
But things didn’t go as planned. The Galaxy S25 Edge, which launched in May, has struggled in the market. According to the report, Samsung has produced only about 300,000 units of the S25 Edge in the past four months, which is even less than the Galaxy S25 Plus’s 500,000 units in the same period last year.
The weak performance of the S25 Edge seems to have forced Samsung’s hand. While the Edge branding might have been an attempt at refreshing the lineup, the low numbers suggest it didn’t resonate with buyers.
For Samsung, abandoning the Plus model entirely would put more pressure on its flagship sales, and with profitability already at stake, the company appears to be choosing the safer route by reviving the S26 Plus.
It’s not clear yet whether Samsung will continue the Edge model alongside the Plus, or if this is a full rollback to the old formula. Either way, the decision shows how cautious the company has to be with its flagship lineup, where even small missteps can quickly add up.
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