NVIDIA’s DLSS 5 rollout hasn’t exactly been smooth, and now there’s another twist. The company’s own promotional trailer has disappeared from YouTube, but not for the reason you’d expect.
The video, which was first shown at GTC last month, highlighted DLSS 5’s new neural rendering capabilities. The demo clips, including scenes from Resident Evil: Requiem, drew attention for their lighting and overall visual quality. At the same time, though, the tech quickly became a talking point for less positive reasons.
A lot of the criticism has focused on how DLSS 5 affects visuals, especially character faces. Some players feel the AI processing smooths things out too much, giving scenes a slightly artificial look. The reaction online has been fairly divided, and in some cases quite harsh. Reports suggested the official trailer had a low like ratio despite pulling in millions of views.
NVIDIA CEO Jensen Huang has addressed those concerns more than once, saying developers still have control over how the tech is used and that it’s meant to support, not override, a game’s original style. Still, the debate hasn’t really settled.
Now the situation has taken a more unusual turn. The DLSS 5 trailer on NVIDIA’s GeForce YouTube channel was removed, but it wasn’t taken down by NVIDIA itself. Instead, it was pulled following a copyright claim.
According to reports, Italian broadcaster La7 used parts of the trailer in a program and then ended up triggering a copyright claim through YouTube’s system. The result was that not only NVIDIA’s original video, reportedly with over 2 million views, but also other uploads using the same footage were blocked.
It’s the kind of issue that points back to YouTube’s automated Content ID system, which doesn’t always get things right. In this case, the trailer is clearly NVIDIA’s own content, so the takedown is likely temporary. Still, it adds another layer to what has already been a somewhat messy rollout for DLSS 5.
For now, the conversation around the technology, and how it’s being used, doesn’t seem to be slowing down anytime soon.
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