Portable gimbal cameras are starting to get surprisingly expensive, and Insta360’s upcoming Luna Ultra might be the clearest example of that trend yet.
New pricing details shared by tipster Digital Chat Station suggest the Luna Ultra could launch at around ¥5,299 (roughly $780 at the current exchange rate) for the standard version, while a larger bundle package may reach ¥6,499 (around $950).
At that point, the device is no longer competing only with DJI’s Pocket lineup. It starts getting dangerously close to actual mirrorless camera territory. According to the tipster, Insta360 is positioning the Luna Ultra more like a compact cinema or creator-focused camera rather than a casual vlogging gadget.
The rumored hardware is fairly ambitious for something this small. Reports point to a 1-inch primary sensor paired with a dedicated 3x telephoto camera, likely sitting around a 70mm equivalent focal length. The main camera is also said to use an f/1.8 aperture, alongside support for around 6x “lossless” zoom and up to 12x hybrid zoom overall.
That setup sounds very similar to the direction DJI is now taking with the Osmo Pocket 4P, which also introduces a telephoto lens for the first time in the Pocket lineup.
But Insta360 seems to be pushing even harder toward premium creator features. One of the more interesting rumored additions is a detachable OLED display that can apparently function as a wireless remote control. There’s also mention of 32-bit audio recording, which would be a pretty major upgrade for creators who care about preserving audio headroom during unpredictable shoots. Leaks have also hinted at Leica-influenced optics and a more modular overall design, though those details still haven’t been officially confirmed.
The timing here is interesting too. DJI is set to officially unveil the Osmo Pocket 4P on May 14 in Cannes, while Insta360’s Luna lineup appears to be surfacing almost simultaneously. So the competition between the two companies is clearly heating up.
A few years ago, compact gimbal cameras were mostly treated as lightweight travel accessories. Now both DJI and Insta360 seem to be trying to turn them into serious filmmaking tools. Whether people are actually willing to spend close to $900 on one is another question entirely.
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(Source: DCS on Weibo)
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