OnePlus has had its fair share of criticism for its products like any other major brand. However, in just a couple of years, the growing number of issues on its smartphones might be creating long term issues for the brand. OnePlus finally broke the silence regarding its latest motherboard failing issue, but is it enough? What more can the company do to retain customer trust?
1. OnePlus’ History with Smartphone Issues
Before we get into their recent fiasco, let’s first check out their entire track record. OnePlus users over the years have faced multiple problems with the brand’s products. These issues include chargers and smartphones. One of the company’s smartphones exploded a couple of years ago, while some of the newer models have also suffered from a green line issue as well. Now, the latest issue affects the motherboards of OnePlus smartphones.
2. OnePlus Motherboard Dying Crisis
Unlike some of the previous issues, the latest problems are plaguing various people. Users of the OnePlus 10 Pro 5G described their experience of facing lags and heating issues in their smartphones. Some models persisted with this issue, while others reported a completely dead motherboard to service centers. The motherboard is one of the key components of phones, housing the processor and memory chips. So these were quite an expensive repair (42,000 INR or 500 US Dollars for one affected user).
Some of these people were long standing loyal customers of the brand who expressed their disappointment and loss of faith. These cases aren’t isolated incidents and have raised questions regarding the build quality. Such problems could also hint at potential hardware issues.
3. OnePlus Responds
OnePlus reached out to us and finally addressed the motherboard issues affection its users. The company acknowledged the problem with their OnePlus 9 and OnePlus 10 Pro and has kicked off an investigation. They are working on resolving it as quickly as possible. The company also understood that motherboard repairs are costly and is working on making them cheaper as well. OnePlus urges that people facing this problem reach out to customer service to resolve the issue for the time being.
4. What more can OnePlus do?
Officially acknowledging the issue is a start but it’s just the first step. OnePlus can help reassure its customers, especially those who paid for their premium devices. Providing extended warranties and free repairs are a few good options if OnePlus finds critical issues with the hardware. A prompt software update if it could help would be a great start as well. Even if extending warranties and free repairs is not possible, making repairs more affordable can at least cushion the blow. Spending 500 US Dollars to repair a phone is harder to justify than buying a decent new phone.
