Xiaomi, the China-based smartphone maker is among the leading companies in its home market. In India, the company is dominating the market, dethroning South Korea-based Samsung. Now, the company is keeping its eyes on Africa.

In a new corporate restructuring, Xiaomi has decided to set up a business headquarters in Africa as the company is looking to boost its smartphone sales in the region. To boost up sales of its products in Africa, the company will partner with Jumia Technologies, which is a leading pan-African e-commerce operator.

As per the report, initially, a limited number of products will be made available on Jumia’s e-commerce platform, which will include Xiaomi Mi A3, Mi 9, Redmi 7 as well as the Mi Band fitness tracker.

Further, to strengthen its position in the market, the company is also expected to deploy an offline sales strategy and will be granting distribution rights of its handsets in Africa to China-based integrated platform service provider Shenzhen Keting Digital Technology.

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During the Global Sources Mobile Electronics 2019, to solicit potential buyers and particularly those from Africa, Shenzhen Keting Digital Technology was showcasing a range of products from Xiaomi as well as its sub-brand Redmi.

The company has been helping Xiaomi as well as other Chinese brand Gionee to distribute their handsets in a number of markets in Africa, including Kenya, Uganda, South Africa, Ghana and Rwanda.

As for the African market, it is being estimated that the smartphone shipments in the region are expected to top 100 million units by the end of this year. China-based Transsion Holdings is expected to take the largest market share of around 35 percent. Samsung Electronics will rank second with a 23 percent market share and Huawei will get third place with 10 percent market share.

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(Via)

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Vivo, which is now among the world’s leading smartphone brands, has announced its expansion plan to enter six new countries.

The company has announced that it will establish its presence in around six new regions in the coming months. It will soon launch in Taiwan, Singapore and Hong Kong.

It also has plans to enter the Russian market. For establishing its presence in the African market, the company will start with Morocco and Kenya. Later, the company is expected to spread out to European countries as well.

Vivo has already established its presence in India, Thailand, Philippines, Myanmar, Malaysia, Indonesia, Pakistan, Cambodia and Bangladesh.

The China-based smartphone manufacturer says that it aims to offer smartphones that “inspire confidence and self-expression in more young people”. It will continue to focus on camera performance and audio experience.

The company recently launched its flagship smartphone — Vivo V7+, which comes with a 24-megapixel front camera and FullView display. According to Gartner’s latest research, Vivo is ranked 5th in global smartphone sales in 2Q 2017 in terms of volume with 6.6% market share.

Read More: Vivo X20 Now Comes In A Special Black And Gold Color Variant, Specs Remains Same

As a part of the company’s aggressive marketing and brand positioning campaigns, Vivo has signed a six-year partnership with FIFA to become an official sponsor of its tournaments. The deal covers Confederations Cup 2017, World Cup 2018 and the World Cup 2022 that will take place in Qatar.

It seems that with such massive amount being spent on marketing activities, the company is aiming to strengthen international recognition.

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