AITO Archives - Gizmochina

Huawei partners with Chinese automobile makers for its Aito EVs

Sean — Mon, 03 Apr 2023 10:47:30 +0000

Huawei is apparently planning to expand its footprint in the automobile market by joining hands with more Chinese automobile makers to build its Aito branded electric vehicles. So here are all the details.

The move from the Chinese tech giant is clearly attempting to grow its presence in the automobile industry. According to Richard Yu, Huawei’s Smart Car CEO, the company will be partnering up with new legacy automakers to make its Aito branded EVs. This includes BAIC Motor and the Anhui Jianghuai Automobile Group (JAC Group). This collaboration will be to manufacture new Aito automobile models.

The senior official revealed the company’s move during the China EV 100 forum in Beijing. Huawei has already joined hands with the Seres Group to make its Aito cars, and now, it appears the company will be producing new SUV, sedans, and other multi purpose vehicles that carry the Aito branding. Yu stated that “We’d like to fully use the automakers’ resources of production capacity”.

As of right now, Seres has a sold a total of 80,000 Aito cars, which are also powered by Huawei’s proprietary HarmonyOS system. Furthermore, Huawei’s Chairman Eric Xu also added at a press conference that the brand doesn’t build its own cars, but helps other automakers to build better vehicles. So stick around for more, as we will be providing updates once more information has been available regarding this matter.

Huawei and AITO Rebrand Wenjie Cars to ‘Huawei Wenjie’

Oğuz Çakır — Fri, 10 Mar 2023 12:27:44 +0000

Huawei has been making waves in the electric vehicle market through its partnerships with various carmakers. The latest development in this area is the change in the branding of the AITO Wenjie car to Huawei Wenjie. Here are the details…

AITO changes car promotion to ‘Huawei Wenjie’

AITO changes car promotion to ‘Huawei Wenjie’. This news appeared quietly on Weibo, where Huawei and AITO announced a new chapter of their partnership for Wenjie electric vehicles and new technologies. A promotional image and a video teaser were shared, both featuring the Huawei Wenjie branding. This branding change has raised eyebrows, and people online have been speculating about its implications.

Huawei’s statement on the matter clarifies that Wenjie is Huawei’s ecosystem electric vehicle brand, which is a new business model created by the company. Huawei provides core software and hardware technologies such as electrification and smart components. The cooperation between Huawei and electric vehicle companies includes product definition, user experience, quality control, channel retailing, and brand marketing to help with sales.

Huawei has been working closely with AITO’s parent company, SERES, which was the first company to cooperate with Huawei deeply. The two companies signed a business-deepening cooperation agreement in February this year. They are also planning to launch a new flagship car platform by this year. This agreement aims to achieve 1 million vehicle sales by 2026, indicating the seriousness of the two partners in their efforts to make a significant impact in the smart car industry.

The change in branding from AITO Wenjie to Huawei Wenjie is a clear indication of Huawei’s growing influence in the smart car industry. The company’s expertise in technology and marketing is proving to be valuable to car companies that want to create good cars that are equipped with the latest technologies.

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Huawei AITO Slashes Prices to Compete with Tesla

Oğuz Çakır — Fri, 13 Jan 2023 11:50:02 +0000

A new price reduction of up to 30,000 yuan ($4,470) has been announced by Huawei-powered Chinese automaker AITO in response to Tesla, the largest manufacturer of electric vehicles in the United States. Beginning January 13, 2023, as a New Year’s Thanksgiving, both improved and existing clients will be able to take advantage of the new prices and services.

The AITO M5 EV rear-wheel drive basic version will now cost 259,800 yuan, down 28,800 yuan ($4,172), according to the specifics of the price drop. The price of the M5 EV four-wheel drive performance version will drop to 289,800 yuan ($4,470), a reduction of 30,000 yuan. These price cuts have brought the M5 EV’s price into line with that of the rear-drive Tesla Model Y. Furthermore, the luxury M7 version’s price is now comparable to that of the Model Y with a lengthy battery life.

In contrast to Tesla, AITO has also disclosed intentions for current customers. Users of the M5 extended range variant, which was exempt from the price cut, will still get two years of basic maintenance. Further compensation will be given to consumers who possess the M5 EV and M7 vehicles. A super home screen, smart car search, and automated HUD height adjustment will soon be included to all current AITO models through over-the-air updates. New improvements will also be made to AITO’s smart travel functionality.

An 8-year/160,000-kilometer warranty for the first owner (estimated at 21,000 yuan) and 120,000 AITO points are among the rights and interests that all M5 EV users will be able to enjoy for 33,000 yuan (worth 12,000 yuan). In addition to the same warranty and AITO points as the M5 EV, owners of the M7 Comfort Edition and Deluxe Edition will earn rights and interests worth 35,000 yuan. Despite the fact that the M7 flagship variant was not included in the price drop, owners will still be entitled to the 8-year/160,000-kilometer guarantee.

AITO delivered more than 75,000 vehicles last year, making it the fastest-growing new energy vehicle brand. With this new price cut and additional benefits for existing customers, AITO is positioning itself as a strong competitor in the electric vehicle market.

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Huawei AITO M7 EV live images leaked, launch expected later this year

Sudhanshu — Wed, 20 Apr 2022 12:24:00 +0000

After the successful launch of the AITO M5 EV last year, Huawei is planning to soon launch another EV on the market through its AITO sub-brand. The upcoming EV dubbed the AITO A7, had the majority of its specs leaked last week. And now, live images of the vehicle have surfaced online.

The AITO M7 will be positioned as a medium to large size SUV in the market and will come with a similar design featured previously in the M5. It features the same enormous air ventilation grill at the frontal bumper, a sleek and straight roofline, aerodynamic translucent headlights, chrome-colored trims across the body, etc.

Previous leaks have revealed that the vehicle measures 5020×1945×1775mm in length, width, and height and has a wheelbase of 2820mm. The AITO M7 is revealed to weigh around 2340kg.

Like the M5, the AITO M7 model will continue to be equipped with an extended-range power system consisting of a 1.5T range extender + motor. The rated power/peak power of the electric drive motor is listed to be 72kW/200kW, the maximum net engine power is listed to be 90kW, and the fuel consumption given by China’s MIIT is 1.05L/100km.

According to previous leaks, the M7 will be a 6-seater with five-spoke and ten-spoke wheel options.The company will also offer optional upgrades for the M7, which will include upgrades such as chrome greyish translucent tinted windows, or ink-black translucent tinted windows.

The AITO M7 is rumored to debut in 2022 itself however since Huawei started the deliveries of the AITO M5 in March 2022, we can expect the M7 to debut later in the year as to not cannibalize sales of the AITO M5.

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Huawei Next Electric Vehicle Certified on China’s MIIT Database, Here Are The Details of the AITO M7

Leo Wong De Quan — Sun, 17 Apr 2022 00:00:33 +0000

Huawei launched the brand’s first-ever Electric Vehicle under its AITO sub-brand back in China in 2021. Called the AITO M5, the EV was seen as a bold business strategy for Huawei to expand its expertise into the automobile industry.

With decent sales of shipment figures for the AITO M5 EV, it seems that it is in Huawei’s best interest to keep developing electric vehicles in the market. Apparently, Huawei thinks so as well, as a recent listing on China’s MIIT Database(via IT Home), shows that Huawei has already planned ahead for its next generation of electric vehicles as recently got certified to proceed with the operation.

Huawei AITO M7 – Front

Huawei AITO M7 – Back

The listing does not show off the name of the product, but if examined closely, one of the photos contains a blurry wording that seems to resemble “AITO M7” signifying that this listing is the next Huawei electric vehicle to be launched under the AITO sub-brand.

From the listing, the Huawei AITO M7 EV is detailed to be a mid-large sized 6-seater hybrid electric SUV, slightly larger than its AITO M5 predecessor. Judging from the outside looks, the AITO M7 adopts a similar design as its older sibling, the AITO M5. It features the same enormous air ventilation grill at the frontal bumper, a sleek and straight roofline, aerodynamic translucent headlights, chrome coloured trims across the body, etc.

The EV is also listed to come in five-spoke and ten-spoke wheel options, with optional upgrades such as chrome greyish translucent tinted windows, or ink-black translucent tinted windows. One minor design change of the AITO M7 though is that it seems to lack the “Huawei Zhixuan” logo on the EV present on the AITO M5. However, the pictures uploaded to the listing did not show off pictures of the automobile from all angles, but there may be a possibility that Huawei had just decided to relocate the logo elsewhere on the car.

In terms of dimensions, the Huawei AITO M7 weighs in at 2340kg, and has a length, width and height of 5020×1945×1775mm.

For the engine powering the AITO M7, the electric hybrid automobile will be utilising a 1.5T range extender + motor combo. The rated power/peak power of the electric drive motor is listed to be 72kW/200kW, the maximum net engine power is listed to be 90kW, and the fuel consumption given by China’s MIIT is 1.05L/100km.

Since the AITO M5 only started delivering in March of 2022, it is expected that the AITO M7 will be announced later in the year so as to not cannibalise sales of the AITO M5.

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Huawei claims it can sell 300,000 Smart Cars in 2022, Exec Shares the Story Behind The Scenes

Leo Wong De Quan — Fri, 14 Jan 2022 03:38:37 +0000

On its 23 December Winter Flagship Launch Event, besides officially announcing its premium foldable, the Huawei P50 Pocket, Huawei also took the opportunity to launch its first-ever HarmonyOS powered electric hybrid car, the Huawei AITO M5.

Huawei x Seres AITO M5 in the spotlight

According to a Chinese business media outlet, the 21st Century Business Herald, Huawei held a press media conference on January 9 at 2 pm CST at its Shenzhen Headquarters to discuss matters related to its growing smart electric car business. The conference was headed by Richard Yu, the executive director and double CEO of Huawei’s consumer business group and the intelligent automotive unit.

“At Huawei, we want our car manufacturing partners to become the industry’s most profitable car manufacturing company. We are saying this here and today to let the future know whether history has been accomplished by Huawei, a smartphone manufacturer.” Yu exclaimed.

Huawei collaborated with the famous car manufacturer, Seres, to launch its premium hybrid electric smart car series, AITO, with the first model being the AITO M5. The production and assembly of the car are handled by Seres, whereas Huawei’s role in the collaboration is in the car’s exterior design, interior comfort as well as in the marketing of the product. Richard Yu emphasized again that Huawei is not a car manufacturer, but the company wants to lend its expertise in marketing and trendsetting design to a rapidly growing car manufacturer like Seres.

Huawei AITO M5 Promo Poster

The public is curious as to why Huawei wanted to venture into selling cars, and in the meeting with the press. Richard Yu said Huawei had 3 major reasons to launch into the car market.

First, after the US sanctions, Huawei’s 5G chipset stock was gradually dwindling, leading to lower revenue from its smartphone business. Richard Yu mentioned that by diversifying Huawei’s product catalog to include cars, its retail business could survive in China, as the profit margins per unit for cars are generally higher than its premium smartphones.

Second, the economic landscape has changed after the pandemic. Customers nowadays use online retailers as their all-in-one center for all their purchasing needs, and if an unknown car manufacturer just came into the scene without building its audience, it will be a challenging task to be accomplished. With Huawei’s retail and sales network across the country, car manufacturers can save on the expensive concept store rentals, human resources as well as product marketing for their cars because Huawei is an established brand in China, and can be the one in charge of these after-sales services.

Third, collaborating with car manufacturers also helps to accelerate the adoption of a fully Huawei smart IoT ecosystem, ensuring convenience for Huawei users in China. Richard Yu mentions the HarmonyOS powered AITO M5 as an example. With HarmonyOS, one can forget the worries of losing their car keys, and unlock their keys anytime with just a tap on their phone; one can connect and sync their phone’s navigation with the car’s navigation system; one can even activate seamless hands-free mode on the car with video calls and voice calls because both are synced to same Huawei account. Richard Yu emphasized again that this is the advantage of HarmonyOS.

“With the appeal of the Huawei AITO M5 smart cars and paired with its countywide sales network, Huawei will be able to sell 300,000 smart cars in 2022.” Richard Yu boldly claims.

“With at least 1000 stores across the country, if each store sells 30 units of smart cars monthly, we can sell at least 30 thousand cars in a month. In about 10 months, Huawei will be able to reach its annual target if the pace keeps up. The car manufacturer would also receive revenues of over 100 billion RMB (~ 15.72 billion USD), and Huawei would have achieved its promise of building the most profitable car manufacturer in the Chinese market.”

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Huawei Releases the World’s First Bluetooth and NFC Supported Digital Car Keys in China for its AITO M5 Smart Car

Leo Wong De Quan — Sun, 02 Jan 2022 13:36:03 +0000

At the Huawei Winter Flagship Launch Event last week(Dec 23 2021), Huawei did not only release the Huawei P50 Pocket, the premium flagship flip-phone rival the Samsung Galaxy Z Flip 3, but the Chinese tech giant has also launched the brand’s second electric hybrid SUV vehicle in China, called the Huawei AITO M5 Smart Car.

Huawei AITO M5 Promo Poster

The Huawei AITO M5 is AITO’s first luxury smart electric plug-in hybrid SUV, a bold move by them in its venture into the Chinese electric vehicle market. Inspired by the Porsche Macan, its design is very sleek and modern, with a spacious interior to boot. The SUV was jointly developed by Huawei and along with another Chinese brand Seres, which is under the Chongqing Sokon conglomerate company.

However, the unique and highlighting feature of the Huawei AITO M5 smart car, is that it comes with Huawei’s own in-house operating system, HarmonyOS. If you are not aware of HarmonyOS, HarmonyOS main function is to provide seamless integration for Huawei IoT products which includes its smartphones, laptops, smartwatches and starting as of recent, for its smart cars as well!

In a press announcement recently, Mr Yu Chengdong, Senior Vice President of Huawei and CEO of Huawei Smart Car Division, mentioned that Huawei has developed the industry’s first Bluetooth and NFC supported digital car keys for its newly announced AITO M5 smart car.

Huawei Digital Car Keys on the Huawei Wallet App

Mr Yu explains that on HarmonyOS 2.0 supported smartphones, the digital smart car keys are located within the Huawei Wallet app. With the digital keys, you can do pretty much everything a pair of physical car keys do, without having to worry about misplacing the keys or finding the keys during an emergency. To illustrate the technology, the digital car keys use Bluetooth to unlock and lock the car from a distance away, and if Bluetooth does not work or the phone battery runs out, the car keys also support NFC(even without phone battery) for unlocking the car so you’ll still have access to the car even when Bluetooth is not working.

The NFC and Bluetooth encryption of the digital keys are also present in the smart car, and it is compliant with the China ICCE standard as well as the road safety and privacy of the car drivers and passengers. As of today, the digital car keys are only available on HarmonyOS 2.0 Huawei smartphones, however, Huawei is planning to add this functionality to its Huawei Watch 3 series too as it would be more convenient for drivers to unlock their cars with a twist of a wrist compared to taking your smartphone out and clicking a button.

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SERES AITO to launch first Huawei HarmonyOS cockpit powered EV in December

Sean — Thu, 02 Dec 2021 13:58:18 +0000

Earlier today (2nd December 2021), Seres announced its new high end energy vehicle brand called AITO alongside its latest SERES Pure Electric Drive Extended Range Platform (DE-i). With the EV market booming, the brand would seek to compete with various established giants like Tesla in the Chinese market and will be powered by technologies from Huawei.

One of the most notable aspect regarding the new car is that it will be the first to be powered by Huawei’s proprietary operating system, the HarmonyOS. The upcoming EV will feature HarmonyOS Smart Cockpit that will aim to offer users a high end smart car experience in China. According to Yu Chengdong, CEO of Consumer BG of the Chinese tech giant, Huawei’s core technology that was built with over 30 years of experience in the industry will help power the medium sized luxury SUV from AITO.

The model in question SERES AITO M5 electric SUV, which will be launching in China on 23rd December 2021. This pure electric SUV is capable of accelerating from 0 to 100 kilometers an hour in just 4 seconds while also being capable of a total range exceeding 1000 kilometers as well through its extended range “endurance” mode offered by new the DE-i platform. Unfortunately, finer details regarding this vehicle likes its specifications and pricing is still unknown. While the announcement is arriving later this month, the official release for the medium sized SUV will be sometime next year.