Earlier this month, Honor had launched its much awaited Magic3 series. The lineup was the latest flagship grade smartphones from the brand, and now, the company has put up a massive advertisement for the Magic3 series on the Burj Khalifa to promote the new devices.

The world’s tallest tower celebrated the #HONORMagic3Series launch on 12 Aug. Did you? Retweet to show others this #BeyondEpic light show. pic.twitter.com/i7ffYdelD4

— HONOR (@Honorglobal) August 16, 2021

The former budget sub brand shared a video of this major promotional ad on its official Honor Global Twitter handle as well. In the video, we can see the world’s tallest building, Burj Khalifa, in Dubai being light up with an advertisement for the Magic3 series. The ad starts with a countdown that stops at ‘3’ and goes on to showcase the new smartphones. This was quite impressive as the massive promotional light show even illuminated the night sky around the building.

For those unaware, the Honor Magic3 series was officially announced back on 12th August 2021 and is set to go on sale starting from 20th August 2021. Talking a bit about their specifications, the base model features the Qualcomm Snapdragon 888 SoC while the two Pro models sport the Snapdragon 888+ chipset. Similarly, memory options for the Magic3 includes 8GB RAM and 128GB/256GB storage while the Pro variants offer 8GB/12GB RAM and 128GB/256GB/512GB storage.

All three smartphones sport a 6.76 inch 10-bit 89°curved OLED display with a resolution of 2772×1344 pixels (FHD+), 1.07 billion colors, 100% DCI P3 color gamut, 120Hz refresh rate, and a pill shaped cutout for front facing cameras. The series is also the world’s first IMAX Enhanced certified handsets as well.

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HONOR has officially launched the HONOR Magic3 series as scheduled. These new devices are the company’s first flagship smartphone lineup after being sold off by HUAWEI. The series includes a total of three models, namely HONOR Magic3, HONOR Magic3 Pro, and HONOR Magic3 Pro+ (aka HONOR Magic 3 Zhen Edition). Let’s take a look at what these HUAWEI Mate40 series lookalike phones have to offer.

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HONOR Magic3, Magic3 Pro, Magic3 Pro+ Specifications and Features

All three smartphones sport a 6.76-inch 10-bit 89°curved OLED display with a resolution of 2772 × 1344 pixels (FHD+), 1.07 billion colors, 100% DCI-P3 color gamut, 120Hz refresh rate, and a pill-shaped cutout for front-facing cameras.

Their design is similar to that of the HUAWEI Mate40 series with a circular camera ring. In fact, the HONOR Magic3 Pro+ reminds us off PORSCHE DESIGN HUAWEI Mate40 RS.

The vanilla model is powered by a Qualcomm Snapdragon 888 SoC paired with 8GB RAM and 128GB/256GB storage. Whereas, the two Pro models feature a Qualcomm Snapdragon 888+ chipset and it is coupled with 8GB/12GB RAM and 128GB/256GB/512GB storage.

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The standard HONOR Magic3 comes in four colors (Golden Hour, Blue Hour, Black, White), while the Pro comes in three (Golden Hour, Black, White), and the Pro Plus in only two color options (White, Black). The colors with ‘Hour’ in their names feature a leather finish, whereas the Pro Plus has a ceramic back and the remaining have a glass back.

These phones run Magic UI 5.0 based on Android 11. In global markets, they will ship with GMS (Google Mobile Services). Hence, buyers need not worry about the availability of apps and services.

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Talking about cameras, all three phones feature a 13MP front-facing camera. Additionally, the Pro and the Pro Plus also come with a 3D camera for a face authentication system.

On the other hand, the handsets arrive with the following rear cameras.

• HONOR Magic3

  • 50MP 1/1.56-inch sensor (wide)
  • 13MP sensor (ultra-wide)
  • 64MP sensor (monochrome)

• HONOR Magic3 Pro

  • 50MP 1/1.56-inch sensor (wide)
  • 13MP sensor (ultra-wide)
  • 64MP sensor (monochrome)
  • 64MP sensor (3.5x optical zoom)

• HONOR Magic3 Pro+

  • 50MP 1/1.28-inch sensor (wide)
  • 64MP sensor (ultra-wide)
  • 64MP sensor (monochrome)
  • 64MP sensor (3.5x optical zoom)

Apart from the above-listed cameras, the Pro models also sport an 8×8 dTOF laser focusing system, multispectral color temperature sensor, and a flicker sensor.

All three handsets are the world’s first IMAX Enhanced-certified smartphones. They not only support LOG format recording but also support eight professional 3D LUT color grading profiles.

On the connectivity front, the devices come with dual-SIM, 5G, WiFi 6, Bluetooth 5.2, NFC, and a USB Type-C port (USB 3.1 Gen1, DP1.2). The handsets also sport software features like OS Turbo X, GPU Turbo X, and Link Turbo X.

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Other features include three microphones, dual stereo speakers, a 4,600mAh battery, and 66W wired fast charging. The Pro models also have support for 50W wireless charging.

Last but not least, the HONOR Magic Pro and HONOR Magic Pro+ are IP68-certified for dust and water resistance, while the HONOR Magic3 is only IP54-certified.

HONOR Magic3, Magic3 Pro, Magic3 Pro+ Price and Availability

The HONOR Magic3 series will retail for the following price tags.

• HONOR Magic3
  • 8GB + 128GB – ¥4,599 / N/A
  • 8GB + 256GB – ¥4,999 / €899
• HONOR Magic3 Pro
  • 8GB + 256GB – ¥5,999 / €1,099
  • 12GB + 512GB – ¥6,799 / N/A
• HONOR Magic3 Pr0+
  • 12GB + 512GB – ¥7,999 / €1,499

The smartphones are already up for pre-order in China and will go on sale from August 20. However, the brand is yet to reveal the availability of these handsets outside its home country.

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