Honor, the China-based smartphone maker which recently became an independent brand, has officially announced its self-developed integrated computing photography technology named Honor Image Engine.

The technology can be used for multi-dimensional and multi-modal information collection and is based on Honor’s AI-based computing photography algorithm. It can create an image experience beyond the perception of the human eye, claims the company.

Currently available for the company’s flagship Honor Magic3 series smartphone, the company says that the Honor Image Engine has been integrated with the Snapdragon 888 series chipset, allowing images taken by different lenses to complement each other to achieve an improvement in image quality.

With this technology, the Honor Magic3 series can take two shots with the main camera and the ultra-wide-angle lens at the same time and the image is then merged through powerful computing. The higher pixel image taken will fill in the details of the central area, increasing the sharpness by 80 percent and enhancing the overall quality.

To avoid blunt transition after fusion, there’s an intelligent smoothing algorithm that intelligently adjusts the smooth area, making the fused photos look more natural. It also supports fusion of the main camera and telephoto lens, improving the image quality and increasing sharpness by up to 180 percent.

Honor was a sub-brand of Huawei and was reliant on using technologies developed by the Chinese giant on its own smartphones, including imaging technology. With Honor no longer a part of Huawei, it has developed its own imaging technology.

After becoming an independent brand, Honor has been trying to become self-sufficient and reduce its reliance on other companies. The company is also in the process of establishing relations with suppliers to strengthen its production and supply chain. It recently partnered with Microsoft for developing smart and integrated technology solutions.

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Zeiss Group, the Germany-based company that manufactures optical electronics and optical products, is now looking to expand its footprints in the mobile market as the demand for imaging technology is surging.

The German company is known for making eyeglass lenses, binoculars, and camera lenses. In an effort to further expand its presence in the smartphone camera market, Zeiss China, the local subsidiary, has partnered with Chinese smartphone maker Vivo and launched Vivo X60 series phones.

Smartphone makers are now partnering with optical image sensor makers to enhance the camera performance of their devices. This is being done to offer a unique feature and highlight the photography experience, a feature that has now become a make-or-break deal type for many users worldwide.

Maximilian Foerst, President and Managing Director of Zeiss China says that the company is committed to developing mobile imaging technologies as it sees great potential in the extremely dynamic market. He further adds that mobile imaging technology will be a key differentiator and an important driver of the mobile market worldwide.

Vivo and Zeiss are also establishing a joint Research & Development program which would be known as Vivo ZEISS Imaging Lab. It will be focused on developing innovative solutions for mobile imaging technology. Also, the program will oversee the joint development and co-engineering of optical components that would feature on Vivo flagships.

Zeiss previously had a partnership with Nokia for its smartphone cameras which is now defunct. Similarly, Huawei has a partnership with Leica while OnePlus recently established a partnership with Hasselblad. Samsung is reportedly tying up with Olympus for enhancing the camera experience on its upcoming flagship smartphones.

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Vivo and ZEISS have today, officially announced their strategic global imaging partnership. The smartphone maker had hinted of the partnership a few days back and the news was well-received. The new partnership is expected to showcase its first product on December 29 when the Vivo X60 series is expected to go official with the technology in play.

According to a statement released by Vivo on its website, the pair will team up to establish a joint R&D program which would be known as Vivo ZEISS Imaging Lab. The program will be focused on developing innovative solutions for mobile imaging technology. Also, the program will oversee the joint development and co-engineering of optical components that would feature on Vivo flagships.

The ZEISS partnership is similar to the now-defunct partnership Nokia previously had with the German imaging giant. Already, Vivo has several imaging R&D centers around the world with a staff strength of over 700. This time around, Vivo will have access to ZEISS’s decades of experience in developing optics and optoelectronics.

Vivo also announced that the partnership also commences the Vivo ZEISS Master Photography campaign to promote newly developed imaging systems and to “inspire users to enjoy their creativity with Vivo’s flagship smartphones”.

The Vivo X60 which is the first product of the partnership will be unveiled in no distant time. The product will come with a ZEISS Vario-Tessar lenses featuring the T* anti-reflective coating according to a recent leak. The flagship smartphone is also expected to use ZEISS’ 3D PoP algorithms for bokeh rendering. The camera technology co-developed with ZEISS will be included in future Vivo high-end phones.

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