True Wireless Earphones shipments in India grew 66 percent year-on-year in the first quarter of 2022. The report comes from Counterpoint Research. Indian brands logged a whopping 72 percent share, which is up from 57 percent in the corresponding period last year in the TWS segment. Four out of the top five spots were captured by homegrown brands. 

The growth is said to be driven by the strong value proposition offered by local companies to rival the Chinese brands. They launched TWS earphones with the popular ANC feature and priced aggressively. Growing emphasis on domestic manufacturing also led to a 19 percent decline in the average selling price in Q1 2022, reveals Counterpoint Research. 

boAt led the TWS market with 34 percent share and for the seventh consecutive quarter. The Airdopes 131 was the brand’s most popular earbud, with a 32 percent share. Noise came in the second spot with a 214 percent YoY growth. The Airbuds Mini was the company’s best-selling TWS model with 38 percent market share. Boult Audio bagged the third spot with its highest share of 7 percent. pTron was the fourth brand with a 5 percent share due to its strong presence in the entry-level segment (~less than Rs 1,000). The top five list ended with Realme registering a 4 percent market share. The Buds Q2 Neo drove the brand’s majority of shipments followed by Buds Air 2. 

Apart from the Indian brands, OPPO grew 365 percent YoY due to affordable TWS offerings. Apple maintained its leadership position in the premium segment. Carl Pei-helmed Nothing also maintained its position in the top five premium brands due to its innovative design and features. 

The Counterpoint Research also adds that eight out of the ten models were sold online, with Flipkart dominating the channel. 

Related: 

• Smartphone shipments decline in India in Q1 2022 and for the third consecutive quarter: IDC
• China Tablet PC market grows despite fall at the start of this year: IDC
• Worldwide Tablet and Chromebook shipments decreased significantly in Q1 of 2022: IDC

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The global true wireless earphones market has maintained its growth trend in the first quarter of this year, with Apple in the lead. This news arrives despite the coronavirus pandemic caused the market to see a decline last year.

According to a Counterpoint Research report, the TWS hearables segment saw a sales growth of a sizeable 44 percent year on year in the first quarter of this year. In the market, China recorded the highest growth while the North American market still held the highest share. Apple also retained its dominating lead in the market but saw a decline in its market share due to the rise in competition in the market paired with the lack of any new models being launched by the company.

Similarly, Xiaomi arrived second in the market and also saw a slight decline as well, when compared to the previous quarter. On the other hand, Samsung managed to grow its presence in the market and even managed to narrow the gap with Xiaomi in the second spot. Notably, the 100 US Dollar segment in the TWS market saw a drop last year due to the pandemic. But now, the segment has been recovering as the economic impacts of last year subsides.

The Cupertino based giant dominated the over 100 US Dollars segment, with a notable market share of 57 percent. Although, the overall market share of the top 10 brands in the TWS market fell due to the intensifying competition, as more brands have launched their own offerings. Senior Analyst Liz Lee added that “Now is the time for companies to prepare for the change in consumer demand trends as vaccinations are expected to help consumer sentiment improve further in the second half of the year.”

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The global TWS (true wireless earbuds) market is expected to see a growth of 33 percent year on year in 2021, reaching a sizeable 310 million units. This follows after the massive 78 percent year on year growth that the market saw back in 2020.

According to a Counterpoint Research report, the TWS market saw shipments that slightly crossed expectations back in 2020, reaching 233 million units. Although, the performance was mainly driven by low to mid range segments. Back in 2020, the coronavirus pandemic had impacted the TWS market in China last year, but the situation has improved, with production capacities running at full capacity as well. Furthermore, the market demand for the product online has been higher than other electronic devices.

Notably, the sales were also backed by the work from home and online education making consumers more likely to purchase electronic gadgets and more. Thus, the proportion of low to mid range TWS earbuds saw better sales during this time. While vaccines across the globe has helped ease the impact of COVID-19, the pent up demand for high end TWS is not expected to explode until late Q3 2021, as per the report.

According to Senior Research Analyst Liz Lee, “Most anticipated is a new release from Apple, its first in two years. We expect it to be one of the biggest drivers of TWS market growth from Q4 2021 to the next year. Apple will maintain strong market leadership based on its loyal customer base, although its share will inevitably fall with the intensifying competition. At that point, the market focus will gradually shift to the mid- to high-price segment as vaccinations help consumer sentiment improve.”

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If you find a person wearing Wireless Bluetooth earbuds/headphones, you shouldn’t think it’s because of the crazy 2020 year. As Counterpoint Research points out, the TWS(Truly Wireless) hearables have dominated the 2020 wearable market and 2021 will be the turn of wristwear(Smartwatches).

According to the report, just the Earwear and Wristwear products alone shared 93% of the overall Wearable market shipments as of Q3 2020. The other 7% meager share is occupied by Eyewear, Bodywear(3% each), and Skinwear(1%).

If the report’s data is anything to go by, TWS yearly shipments is expected to settle at 238 million shipments for 2020. This is an 83% growth from last year when the hearables weren’t that popular. Sure, companies like Samsung, Apple had already launched them but they were in the premium category.

Not all can afford costlier TWS earbuds and enter budget brands like realme, Xiaomi. Speaking of brands, Apple dominates the market with a 29% TWS shipments share(as of Q3). To emphasize this more, the report says that Apple also dominates the Smartwatch space with a 28% share. If you recall, the company began the year 2020 with a whopping 43.4 million shipments in Q4 2019.

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EDITOR’S PICK: Meizu Pop Pro TWS with active noise canceling goes on sale via Giztop

Continuing the moment into 2020, Ms. Sujeong Lim, Senior Analyst, says Apple’s iOS ecosystem is one of the catalysts. If you look at rival Samsung, it is nowhere near Apple with just a 5% share. One of the reasons why TWS drove the wearable shipments is due to the omission of 3.5mm jacks in smartphones.

Trickle-down to the budget category and you see Xiaomi is the king with a 13% market share sitting only next to Apple at 2nd.

Although the list is common and not categorized, the report says by the cusp of 2020, the Top-10 list had more than 50% belonging to the budget categories. At the budget of $20-$50 and below, some notable ones were Redmi Earbuds S, realme Buds Q, and more.

realme despite sitting at last already has reached a 2% share in just one year. And countries like India should be a deciding factor in the future just like they did in Q3.

Regarding Smartwatches, the report says that it will reach 100 million shipments this year. However, moving into 2021, you can expect this to dominate more. Increased awareness on health and fitness will drive the smartwatch sales this year. And if brands bring the prices down, we can see double-digit growth for sure.

UP NEXT: ZMI PurPods TWS earbuds announced in China for 199 Yuan ($30)

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