On 30th December 2019, Xiaomi announced its total TV sales report for the year; stating that the smartphone manufacturer has surpassed its goal of shipping 10 million units.

Reportedly, Xiaomi’s January to November smart TV’s cumulative sales number has it placed at the top of the Chinese TV markets. This meant that the company also beat established TV manufacturers such as Skyworth, Hisense, TCL, and more, according to a statistics report.

Initially, The Chinese tech giant first entered the smart TV field back in 2013; and have announced today (30t December 2019) that it has hit the goal of becoming China’s number one, according to the General Manager of Xiaomi’s TV Department. Furthermore, Jiang Cong, the General Manager of Sales and Operation of Xiaomi, also expressed this achievement in his official Weibo account.

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The senior executive stated that the company is excited for achieving this milestone of 10 million units sold in the Chinese market just before the has ended. Jiang also mentioned that the sales numbers are stable which is indicative of Xiaomi possibly taking top ranks again in the following year.

Notably, we had previously reported on this achievement last week but today have received actual confirmation for the same. Jiang Cong in his post on the Chinese microblogging website also shared the sales data of Xiaomi TVs in China. According to the report, Xiaomi TV saw a sales number of 10.198 million units being shipped in 2019. On the other hand, the investment volume had reached 10.136 million units as well.

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According to a report from Aowei Cloud Network (AVC), Xiaomi is labeled as the most popular TV brand in 2019 with increased shipments this February. Along with Xiaomi, other TV manufacturers such as Skyworth, Hisense, Haier, and TCL remained in the top 5 list.

Xiaomi TV shipments touched 8.4 million with a year-on-year increase of 225.5% in the fourth quarter of 2018. Such a surge in the Xiaomi TV sales has led them to remain at number one position in the China TV market. The affordability, high-end performance and several other reasons are undoubtedly driving Xiaomi TV sales in China.

In a recent year-end festival, Xiaomi managed to escalate TV sales by offering huge discounts along with other offers. For example, Xiaomi Mi TV 4A 65-inch version was available on discount for 2999 Yuan (~$446) from its original price of 3699 Yuan (~$550).

The Chinese TV market witnessed a downfall by -29.2% year-on-year basis and constituted only 2.35 million unit sales in February 2019. Overall revenue also dropped to 6.4 billion Yuan with a decline of 38.7% on a yearly basis.

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Domestic brands constituted 67% of total sales in China, while Japanese and Korean brands managed to get 6% and 1% share respectively. Among the TV sizes, 55 inch TVs remained on the top with a 29.4% share, 32 inches also fared well with 15.5%, and 43 inch TVs grabbed 14.6% market share.

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