UMI Mobile announced that they would lower the price of their Big Red Bull phone from 1399 RMB (224.72 USD) to 999 RMB at their official flagship stores.
The UMI Big Red Bull’s operating system is the Aliyun 0S. It has a 6.44-inch 1080p LTPS display screen. Its CPU is the MTK’s quad-core MT6589T and it has 2GB RAM, 32 GB ROM, an 8mp/13mp HD camera, and a 4180mha battery. It supports WCDMA+GSM dual-SIM. However, UMI dropped NFC for the Big Red Bull but it still supports OTG, a gyroscope, and a noise-cancelling dual-microphone. It uses LDS antenna architecture and Yamaha audio chips.
The Big Red Bull is a transitional work of UMI like the UMI CROSS. Not only does it have strong features but there are clear improvements in their craftsmanship.