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OPPO overtakes Xiaomi To Become the Fourth Largest Smartphone Vendor In Q1 2016

by Joe 14

Gartner recently revealed its new report for Smartphone Sales to End Users in Q1 2016 and the report gives us some interesting insights about the market status worldwide. So, unlike some other reports which gives us the shipment numbers, this is the actual number of units sold to end customers, which should give us a better picture of the market standings.

There are a few changes in the top smartphone vendors in the first quarter of this year, and it is not surprising that three Chinese smartphone manufacturers have got into the top 5 list, clearly showing their dominance in the market. Huawei, Xiaomi and OPPO have made it to the list for first quarter, but what’s really surprising is that OPPO is now above Xiaomi in terms of smartphone sales worldwide.

Smartphone Manufacturer Ranking Q1 2016

According to the new report, OPPO now sits in the fourth position in terms to total smartphone sales in Q1 2016. The company sold 16,112,600 smartphones in the earlier quarter, which is comfortably higher than Xiaomi’s 15,048,000 units sold in the same time period. What’s really impressive is the company’s growth rate. Last year, in the same time period, OPPO had sold just 6,585,100 phones, which means this year it marked a growth of a staggering 144.6%! At a time, when smartphone vendors are struggling to increase sales and market share, this is a tremendous achievement.

RELATED: OPPO R9’s Production Volume Almost Three Times As Xiaomi Mi 5 

On the other hand, Xiaomi’s growth has remained relatively stagnant. It managed to increase smartphone sales by just 2% as compared to the same quarter last year. This is the main reason why OPPO could overtake Xiaomi in the previous quarter.

The report also reveals that Huawei did pretty well in the first quarter of this year. With a market share of 8.3%, this Chinese giant is comfortably ahead of OPPO and Xiaomi. It sold 28,861,000 smartphones in the first quarter, which is much higher than what it sold in Q1 2015. The company is slowly reducing its gap with Apple and it looks like Huawei is on the path (although still a few years away) of reaching the top.

Interesting: Xiaomi CEO Takes Charge Of The Company’s Smartphone Supply

In case you remember, Huawei CEO, Richard Yu had revealed that the company aims to overtake both Apple and Samsung in the next five years, and if it manages to sustain such high growth, this doesn’t look so impossible now. But despite its growth at this level, there’s still a long way to go, since Samsung sold a good 81,186,900 units in the first quarter, which is nearly three times of what Huawei sold in the same period.

OS Market Share Q1 2016

Another interesting piece of information revealed by the report is the increasing gap between Android and iOS. Android’s market share grew from 78.8% in Q1 2015 to 84.1% in Q1 2016. On the other hand, iOS lost its market share in the past one year, going down from 17.9% to 14.8%. Windows, Blackberry and other operating systems hardly get 1% share of the market all together. Clearly shows the dominance of Android, and Apple to a certain extent.



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  • Adam Irvine

    How? Aren’t Oppo phones overpriced and generally run dated looking roms?

    • Joe

      Their offline sales strategy is amazing. In China as well as India, you will see lots of OPPO Ads and offline retailers often recommend their phones to regular customers.

    • Zhen

      Oppo has a large advertising presence in Indonesia, the 4th most populous country in the world. They are currently stationed publicly in at least 6 of the world most populous countries, they have a large market already to work with. This includes their homeland China; Indonesia, Pakistan, Vietnam, Thailand, Malaysia. Not to mention the recent set up in Europe notably (Germany, UK, Russia and many other Eastern European countries), not the best of my knowledge, but I also believe they have a small foothold in the US too.

      • wolvie

        They follow Samsung that allocate big budget for advertising.

        Those ignorant buyers (especially those rich ones) always got hook up with those big advertising and paying high price without realizing that outside there are other brands that offer the same spec (or almost the same) but much cheaper price.

        • Just a regular old guy

          Problem with Xiaomi is they always RUN OUT OF STOCK for those popular mainstream models. They really need to solve this production and distribution problem ASAP if they want to satisfy international buyers. But i guess probably they heck care with us (international buyer). Hey until now there is no stock available at Mi Singapore online shop and i’ve been waited for months already. I want to buy Redmi Note 3 Pro 32GB as right now it is consider the best value for money smartphone for me.

          Normally Xiaomi stocks went to those china re-seller then Xiaomi price are no longer cheap (new model normally they marked 60% – $80) except those old model (6-8 months old) but too late as other competitor brands already release their products to compete.

  • metalboyz

    What about company “Others”?
    Its units sold almost twice as samsung, but they were ranked in sixth. 🙁

    • Zhen

      The section with others don’t count, when divided between each company of “Others” they would be less then Xiaomi’s 4.3% anyway.

  • Karly Johnston

    Huawei moving twice as many phones as Xiaomi, how?

    • SmartFix


    • MaxPower

      Huawei sells worldwide, Xiaomi mainly China, India and few other Asian markets.

      • Just An Old Regular Guy

        Huawei price is always expensive after Samsung. But yeah Huawei are selling their product worldwide and their advertising and distribution channels is very strong.

        Problem with Xiaomi is they never ever can make enough production for selling oversea.

        Even for China market also not enough, no need to say for oversea demand.
        Xiaomi is such a big brand how come they cannot solve this problem LOL

        People maybe can wait for 1-2 weeks, but i don’t think they got patience to wait for months, might as well go to any phone shop and buy other brands like huawei, LG, HTC, etc that easy to buy anywhere.

        This is why Xiaomi never ever beat Huawei in qty of selling

  • TheOracle

    Q2 may be reversed between Xiaomi and Oppo with the release of the Mi5, Redmi Note 3 Pro and Redmi 3 recently. All excellent phones that cover three important categories.

    • Wolvie

      LOL and Xiaomi always no stock, how to sell ?
      Now you can only buy Mi5 or Redmi note 3 pro from china reseller.
      Of course with much higher price than original xiaomi price

      • TheOracle

        The results for April are out and Xiaomi is back on top in China with Oppo and Vivo nowhere to be found. It’s a cyclical business with spikes when new models come out, just like I said.