Internationale Funkausstellung Berlin otherwise known as IFA Berlin is one of the major tech events of the year. It is an event that allows exhibitors present their latest innovations and products to the general public.

Quite a number of manufacturers always host their own personal conference right before the official opening to launch a new device or announce a new technology, and Huawei seems to be doing the same this year. The company has sent out invites for an event on September 1 which sources say is for the launch of a new phone.

IFA 16 Huawei

The company’s senior Vice President, Yu Chengdong has announced that the event will take place at the Velodrom in Berlin at 1630 hrs on September 1. Yu Chengdong, in his own words says that the new release will ”exceed expectations”. Are we surprised? Not really. The company has had an impressive year so far and has exceeded expectations already of so many people most especially folks in the US following the recent release of the Honor 8.

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Rumours say the company wants to release a new sub-brand called Nova which will be aimed at the female folk. Further, sources say, Chinese actress, Guan Xiaotong has been invited to speak at the event.

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It is also speculated that the device reported to be the Mate S2 which showed up at TENAA days ago, might actually be the first Nova device. The phone which shares a resemblance to the Nexus 6P also features a fingerprint scanner at the back.