We have been reporting about the grand sale that was going on JD.com. All the top brands in China participated in the sale, offering great discounts to users who bought any of the brand’s products from June 1 to June 18. In fact, there were a lot of new phones that were offered for sale at discounted prices during this period. The sale ended on June 18 and JD.com revealed a few interesting data about the 18 day sale period.
First of all, in the total product sales category, Apple was right on top. Then came in Huawei + Honor and in the third place was Xiaomi. Other brands who made it to the list were Lenovo, Samsung, Meizu, HP, Canon, Dell and even LeEco, in the order of their ranking.
Since we are more interested in the smartphone category, let’s look at mobile related data in details. In terms of the total sales value, it’s not surprising that Apple came on top during this period. It was once again followed by Huawei Honor and then Xiaomi. That’s the same three ranking as the one above. In the fourth and fifth place lies Meizu and Samsung. Leeco, OPPO, Vivo also made it to the list. The two surprising entries were 360 Mobiles and OnePlus!
In terms of the total sales numbers, Xiaomi came on top, and once again, Huawei + Honor brand takes the second place. This was followed by Apple (notice the top three brands remain the same here as well) and then was Meizu, LeEco and Samsung. 360 Mobiles, OPPO and even ZTE made it to this list.
When it comes to the smartphone with the most sales during this period, it was none other than the Meizu M3 Note. This is a great achievement for the company, topping the most sold chart and shows the response for the value mid-ranger launched in April. In the second place was the iPhone 6S which shows the love for the brand in China. Then there was another mid-ranger, the Redmi Note 3 followed by Redmi 3, Le 2, Redmi 3S, Xiaomi Mi5, iPhone 5S, Mi Max and Honor V8. As you can see, despite coming in the top three places in the above three categories, Huawei + Honor brand had only one product in the top single product sales category, the Honor V8! So, it looks like the company sold a lot of units of different models during this period.
Another thing to note here is that the OPPO’s sale grew by 583% during this period, followed by OnePlus with a growth of 375% and Vivo with 284%. Given that OPPO’s offline sales are already impressive, it’s even impressive to see the company doing well in the online sales. It made it to the list of the top 10 sales list as well as top 10 sales value list.
When it comes to the top three products sold in each price category, Redmi 3, Redmi 3S and Meizu M3 were the ones that made it to the list in the 500-699 Yuan category, Meizu M3 Note, Redmi Note 3 and 360 N4 were in the 700-999 Yuan category, Le 2, Honor 5X and Huawei Enjoy 5S (1000-1499 Yuan), Mi Max, Honor 7 and Honor 7i (1500-1999 Yuan), Xiaomi Mi5, iPhone 5S, Vivo X6S (2000-2499 Yuan), Honor V8, OPPO R9, Huawei Mate 8 (2500-2999 Yuan), Huawei P9, Huawei P9 Plus and iPhone 6 (3000-3999 Yuan), and finally in the 4000 Yuan+ top end-category, iPhone 6S, iPhone 6S Plus and Galaxy S7 Edge made it to the list.
Finally, JD.com revealed that LeEco, 360 Mobiles and Ramos were the top three emerging brands during this period.