Samsung needs the Galaxy S8 and the S8+ to be a huge success. This is due to a report released by Hana Financial Investment Co. which shows a decrease in the number of high-end phones sold by Samsung.
The stat shows Samsung’s high-end smartphones sale for Q1 2017 was less than 30% of total sales, a first for the Korean giant. The number has actually seen a decline in recent years.
Back in Q2 2013 when the Galaxy S4 was released, 75% of Samsung’s smartphone sales was from high-end phones. Fast forward to 2015 and that figure dropped to 40%.
One reason for the drop is said to be due to the success of its other phones in the A, C,E and J series in emerging markets. These phones are less expensive than the galaxy flagships but still bear the Samsung name.
The low figure for Q1 is also said to be partly due to the Galaxy Note 7 debacle. Whichever way you look at it, Samsung needs the Galaxy S8 and S8+ to turn the figures around.