Vivo, the China-based smartphone manufacturer, which has found a place in the world’s top five leading smartphone vendors, has now launched its own online store in India aiming to strengthen its position in the market. With this, the company will now sell its range of phones as well as accessories.
As an introductory offer, the company is also hosting a “Launch Carnival” which is already live and will continue until January 18. It offers discounts of up to Rs. 2,000 on selected smartphones, 12-month no-cost EMI, and one-time screen replacement for the V7 and V7 Plus. Further, the company also partnered with BookMyShow to offer movie voucher worth Rs. 500 with every purchase.
Under the Launch Carnival, the company is offering Vivo Y66, V5, and V5 Plus are available with a flat Rs. 2,000 discount. The online store has also listed all these three smartphones at discounted prices. Similarly, there are discounts on other Vivo models as well, including Vivo V5s, Y55S, Y69 and Y53. The company will also offer 10 customers a premium Bluetooth speakers worth Rs. 2,999.
The company has said that it is also planning to release an E-store app with features such as augmented reality (AR) with a live chat option. The company’s E-store already supports free shipping on orders above Rs. 500 alongside 15-day free replacement policy and payment methods accepting cards and cash-on-delivery. The online store is catering more than 10,000 pin codes covering most of the serviceable areas in the country.
This development of launching an online store in India comes after Vivo and Oppo lost nearly 10,000 outlets in India for retailing their devices. The companies, which used to offer trade margins of around 25 to 23 percent to large retailers, have now cut down the profits margin to 14 to 13 percent. The smaller sales outlets that were previously receiving trade margins of 15 to 16 percent are now getting profit margins of 5 to 6 percent.