A few days ago, Essential announced that it had a launch scheduled for today, February 15. While the teaser image did point to a “new” color variant of the Essential PH-1, Essential has actually announced three new colors for the phone.
The three new colors are Ocean Depths, Stellar Gray, and Copper Black. The first two are actually not new as they were announced back when the phone launched. Essential says all three colors will be limited edition variants.
Surprisingly, Essential is charging an extra $100 for these new color variants, bringing the price to $599 instead of $499. This is unusual as other manufacturers usually keep the price uniform irrespective of color.
In an official blog post, Essential said its engineers spent months designing these custom ceramic colors as it is more difficult to change colors of ceramic compared to other materials like plastic. It also mentioned the difficulty associated with production, hence the reason for it being available in limited quantities.
Starting today at 12PM (PST), users will be able to purchase the Essential PH-1 Ocean Depths variant. The Stellar Gray variant will go on sale at the same time on February 20, while the Copper Black variant will be sold on February 22 at 12PM (PST).
All variants will be available on the official online store.