India is one of the largest smartphones markets in the world and the competition in the market is getting fierce. So, in order to strengthen its position in the market, South Korean giant Samsung is planning to launch India-focused devices.
The company will be launching India-focused phones across different price ranges, that too in this year. This plan of the South Korean giant was revealed by Asim Warsi, Global Vice President of Samsung India.
He added that the company is focusing on multi-dimensional strategies to counter the growing competition, especially from the Chinese players. The devices from Samsung will be available through online channels as well as through offline stores.
In the year 2017, Samsung was the leader in the overall Indian smartphone market with 24.7 percent market share, according to the latest numbers from the International Data Corporation (IDC). However, the company is facing tough competition from China-based Xioami which took the top spot in the later quarters.
Currently, the company has the largest retail network in the country with over 150,000 touch points. Mr. Warsi adds that the company will continuously invest and expand reach not just on the channels’ part but also for the after-sales service.
Recently, Samsung launched its flagship smartphones in the Indian market — Galaxy S9 and Galaxy S9+. The devices come with several India-specific features such as “LTE Carrier Aggregation” that enables users to stream data 2.5 times faster.
The Galaxy S9 features a 5.8-inch Super AMOLED display and packs 4GB RAM. It comes with a 12MP rear camera with dual variable aperture of f/1.5 and f/2.4. The camera is capable of super-slow motion video at 960fps at 720p resolution. On the front, there’s an 8MP camera for taking selfies.
On the other hand, the Galaxy S9+ comes with a 6.2-inch Super AMOLED display and packs 6GB RAM. Unlike the Galaxy S9, this one features dual rear cameras consisting of 12MP + 12MP sensors with dual OIS. On the front, there’s an 8MP snapper with f/1.7 aperture.
In India, both models are powered by company’s own Exynos 9810 processor and will be running Android Oreo operating system out-of-the-box with TouchWiz custom interface on top. While the Galaxy S9 is powered by a 3,000mAh battery, the Galaxy S9+ is powered by a 3,500mAh battery.