We all will have to begin saying goodbye to goo.gl as Google has revealed that it will be turning down support for the URL shortener starting from March 30, 2018. The tech giant also disclosed that from April 13, 2018, the goo.gl console will only be open to existing users to create short links. Existing users will also be able to view your analytics data and download your short link information in CSV format for up to one year, until March 30, 2019, when the service will be fully discontinued.
Not to worry though, previously created links will continue to redirect to their intended destination. Google suggests creating FDLs from now on or using other shortening services like Bitly and Ow.ly. FDLs are smart URLs that allow you to send existing and potential users to any location within an iOS, Android or web app.
Google URL Shortener, also known as goo.gl, is a URL shortening service which was launched in December 2009. The service was initially used for Google Toolbar and Feedburner but Google later launched a separate website goo.gl which was opened up to the public in September 2010.