HTC is working on its flagship smartphone, which is said to have been named HTC U12 Plus. Now, a new report coming from Taiwan cites insider sources close to HTC to suggest that the smartphone could be launched next month.

According to the reports, HTC deliberately postponed the launch of its flagship smartphone in order to avoid head-to-head competition from Samsung’s Galaxy S9 series or Sony’s Xperia XZ2 lineup. Further, it is said that the company is also going to spend significantly to advertise the upcoming smartphone.

HTC U12 Plus Concept Render
HTC U12 Plus Concept Render

The HTC U12 Plus is expected to be the only premium smartphone from the company to launch this year. This could be the company’s strategy to prolong the sales cycle.

Based on the previous leaks, the HTC U12 Plus will come with a 5.99-inch QHD+ display and will be powered by Qualcomm‘s Snapdragon 845 processor, which is powering almost all flagship smartphones launched this year so far, including the Galaxy S9 series.

The smartphone will pack 6GB RAM and will offer up to 256GB of internal storage. In the camera department, it will come equipped with a 16-megapixel and 12-megapixel camera sensors at the back, and two 8-megapixel front-facing snappers.

Along with a fingerprint scanner, the device will also come with facial recognition feature for added security. Running on Android Oreo operating system out-of-the-box, the smartphone will be fuelled by a 3,450mAh battery.

A couple of weeks ago, concept renders of the HTC U12 Plus surfaced online in three colors — Red, Black, and White, which were created by 3D artist ConceptCreator. The phone’s renders provided a clear look at the design of the upcoming smartphone and what to expect from it.

Read More: HTC’s Upcoming Mid-Range Smartphone U12 Life Will Feature A Notched Display

While the U12 Plus will be the only premium smartphone from HTC, the Taiwan-based company is planning to launch U12 Life, an affordable mid-range which is also expected to feature a notched display. Recently, HTC announced its two mid-range smartphones — Desire 12 and Desire 12+. However, the company has not yet revealed the phone’s pricing or availability details.

(Source)