A recent report by research firm IDC had revealed a 5% decline in the Chinese smartphone market in 2017. That decline is heavily linked to the saturation the Chinese market witnessed as a result of the flurry of new smartphones released last year. In order to tackle this decline, the top Chinese phone makers were recently reported to be planning big for the global market. A new piece of information alleged to have emanated from sources inside the Taiwanese supply chain has again reiterated that the Chinese manufacturers are formulating a very aggressive development plan for 2018.
According to the source, Huawei, OPPO, Vivo and Xiaomi all plan to expand globally in order to placate the stagnation the Chinese market is witnessing. Of particular interest is the disclosure that Xiaomi is planning a massive rise in shipments and aims to ship between 120 million – 150 million smartphones this year.
This is a lofty target but going by official reports, Xiaomi is presently shipping over 10 million units of its Redmi and Mi models in Q1 2018. So, it looks possible to be able to achieve 120 million shipments this year. In addition, Xiaomi is targeting expansion into new markets globally as well as consolidating on its existing international market. We may likely see a record-breaking shipment by the Mi brand this year. Let’s keep our fingers crossed.